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Trends Subcategories Sustainable Business

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Inventory Management
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Inventory Management
    • Profitability
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.

    McKinsey: The state of fashion...
    Inventory Management
    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
    Impact Areas Inventory Management, Profitability, Supply chain, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Living Fences for Privacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Environmental conservation
    • landscaping
    • Real estate
    • Consumer Attitudes
    • Sustainability
    • The Home

    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.

    Garden Media: 2025 garden trends
    Living Fences for Privacy
    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.
    Impact Areas Environmental conservation, landscaping, Real estate
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, The Home
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Luxury Sustainability Struggle
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Hospitality industry
    • Luxury travel
    • Sustainability
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism

    Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.

    Lemongrass: Travel trend report 2025
    Luxury Sustainability Struggle
    Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.
    Impact Areas Hospitality industry, Luxury travel, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, Travel & Tourism
  • Protecting Future Now
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Communities
    • Construction
    • Environment
    • Hospitality
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.

    Accor: The new quality of...
    Protecting Future Now
    Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
    Impact Areas Communities, Construction, Environment, Hospitality
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Rejection of Excess
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Manufacturing
    • Media
    • Retail
    • Technology
    • Consumer Attitudes
    • Media & Information
    • Sustainability

    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.

    The Media Store: Trends 5...
    Rejection of Excess
    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
    Impact Areas Manufacturing, Media, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Media & Information, Sustainability
  • Renewable Energy Integration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Data Center Sustainability
    • Grid Infrastructure
    • Renewable Energy Development
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Integrating renewable energy sources into data center operations is crucial for reducing reliance on fossil fuels and achieving sustainability goals.

    Deloitte: A study of AI's...
    Renewable Energy Integration
    Integrating renewable energy sources into data center operations is crucial for reducing reliance on fossil fuels and achieving sustainability goals.
    Impact Areas Data Center Sustainability, Grid Infrastructure, Renewable Energy Development
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Repurposed City Design
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Sustainable development
    • Urban planning
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.

    Lemongrass: Travel trend report 2025
    Repurposed City Design
    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.
    Impact Areas Architecture, Sustainable development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Resource Scarcity Drives Innovation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate change adaptation
    • Disaster Risk Reduction
    • Renewable Energy
    • Sustainable Construction
    • Water Management
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.

    PwC: Capital project and infrastructure...
    Resource Scarcity Drives Innovation
    Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.
    Impact Areas Climate change adaptation, Disaster Risk Reduction, Renewable Energy, Sustainable Construction, Water Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
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