Tune in to all the trends with Tune-in by Tuio.

Trends Subcategories Online Communities

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Digital-First B2B Buying
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Marketing
    • Customer Experience
    • Sales
    • Business & Commerce
    • Digital Platforms

    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.

    B2B Group: B2B media in...
    Digital-First B2B Buying
    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
    Impact Areas B2B Marketing, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Digital Media Dominance
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising spending
    • Content consumption habits
    • Media industry strategies
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Digital media consumption continues to surpass traditional media, with the gap widening over time.

    PwC: Global entertainment & media...
    Digital Media Dominance
    Digital media consumption continues to surpass traditional media, with the gap widening over time.
    Impact Areas Advertising spending, Content consumption habits, Media industry strategies
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Democratization of Content Creation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content diversity
    • Media Production
    • Talent discovery
    • Culture
    • Digital Platforms
    • Media & Information

    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

    YouTube: Why we watch 2.0...
    Democratization of Content Creation
    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.
    Impact Areas Content diversity, Media Production, Talent discovery
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Declining Trust in Online Benefits
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Literacy
    • Mental Wellbeing
    • Social Interactions
    • Consumer Attitudes
    • Digital Platforms

    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

    OFCOM: Online nation 2024
    Declining Trust in Online Benefits
    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
    Impact Areas Digital Literacy, Mental Wellbeing, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Creator Economy Scaling
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Monetization Strategies
    • Social Media Platforms
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.

    Ezra Eeman: Wayfinder trends 2025
    Creator Economy Scaling
    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.
    Impact Areas Content creation, Influencer marketing, Monetization Strategies, Social Media Platforms
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Creator Community Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.

    Kantar: Marketing trends 2025
    Creator Community Power
    Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
    Impact Areas Community Building, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Cosy Web Emergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • digital communication
    • online communities
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

    Mørning: The age of relevance
    Cosy Web Emergence
    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
    Impact Areas digital communication, online communities, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Content Partnership Gold Rush
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

    Dentsu: The year of impact...
    Content Partnership Gold Rush
    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Connection through Streaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • music streaming
    • podcast consumption
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Entertainment

    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.

    Spotify: Culture Next Report
    Connection through Streaming
    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
    Impact Areas music streaming, podcast consumption, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Entertainment
  • Community: Linked Lives
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing and engagement
    • Community Building Initiatives
    • Shared experiences and events
    • Social Media Platforms
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.

    Mintel: 2025 global consumer trends
    Community: Linked Lives
    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
    Impact Areas Brand marketing and engagement, Community Building Initiatives, Shared experiences and events, Social Media Platforms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
1 … 3 4 5 6