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Trends Subcategories Marketing

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Organic Product Placement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.

    Sked Social: Trends Report 2025
    Organic Product Placement
    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
    Impact Areas Content creation, Digital Advertising, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Personalized Ad Creative
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Ad Creative
    • Conversion Optimization
    • Personalization
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.

    Audacy: Share of audio trends
    Personalized Ad Creative
    Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.
    Impact Areas Ad Creative, Conversion Optimization, Personalization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Personalized Campaigns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

    HubSpot: Nonprofit marketing and fundraising...
    Personalized Campaigns
    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
    Impact Areas Donor engagement, Fundraising, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Pervasive AI Adoption
    • AI-Driven Transformation
    • Advertising
    • Content creation
    • Marketing
    • Media Buying
    • Brands & Advertising
    • Emerging Technology

    AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.

    Audacy: Share of audio trends
    Pervasive AI Adoption
    AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
    Impact Areas Advertising, Content creation, Marketing, Media Buying
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Influencer marketing
    • Targeted Advertising
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
    Impact Areas Community Building, Influencer marketing, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Advocacy
    • Community Building
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
    Impact Areas Brand Advocacy, Community Building, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Power of Niche Perspectives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content creation
    • Social impact
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.

    TikTok: What's Next 2025 Trend...
    Power of Niche Perspectives
    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
    Impact Areas Community Building, Content creation, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • Pre-Super Bowl Buzz Building
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Influencer marketing
    • Super Bowl marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.

    Contagious: Grand prix insights 2024
    Pre-Super Bowl Buzz Building
    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
    Impact Areas Advertising, Influencer marketing, Super Bowl marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
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