Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Younger Buyers’ Influencer Reliance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Influencer marketing
  • Marketing
  • Sales
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

  Forrester: Predictions 2025 B2B sales

  Younger Buyers’ Influencer Reliance

  Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Influencer marketing, Marketing, Sales

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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