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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AR/VR Integration in Daily Life
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Education
    • Entertainment
    • Healthcare
    • Retail
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.

    Abstrato Ventures: Macrotendencias 2024 2025
    AR/VR Integration in Daily Life
    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
    Impact Areas Education, Entertainment, Healthcare, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Digital Platforms, Emerging Technology, Entertainment
  • AI-Powered Creator Marketing
    • AI-Driven Transformation
    • Content creation
    • Data Analysis
    • Workflow Automation
    • Brands & Advertising
    • Emerging Technology

    AI is rapidly being integrated into creator marketing, impacting strategies and enabling tasks like content generation and data analysis.

    Creator IQ: The state of...
    AI-Powered Creator Marketing
    AI is rapidly being integrated into creator marketing, impacting strategies and enabling tasks like content generation and data analysis.
    Impact Areas Content creation, Data Analysis, Workflow Automation
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology
  • AI-Powered Copywriting
    • AI-Driven Transformation
    • Advertising
    • Content creation
    • copywriting
    • Marketing
    • Brands & Advertising
    • Emerging Technology

    Gemini is presented as a tool to enhance copywriting by generating creative copy variations, adapting to different formats, and providing feedback.

    Google: Gemini prompt guide for...
    AI-Powered Copywriting
    Gemini is presented as a tool to enhance copywriting by generating creative copy variations, adapting to different formats, and providing feedback.
    Impact Areas Advertising, Content creation, copywriting, Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology
  • AI-Driven Value Migration
    • AI-Driven Transformation
    • All industries
    • Business & Commerce
    • Emerging Technology

    AI is shifting value creation from traditional business models to those leveraging AI for innovation and growth across multiple horizons.

    Accenture: Navigating the great value...
    AI-Driven Value Migration
    AI is shifting value creation from traditional business models to those leveraging AI for innovation and growth across multiple horizons.
    Impact Areas All industries
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven Strategic Planning
    • AI-Driven Transformation
    • Business Strategy
    • competitive analysis
    • Market Research
    • Marketing
    • Business & Commerce
    • Emerging Technology

    Gemini is being positioned as a tool to enhance strategic planning by condensing research, generating insights, and facilitating framework development.

    Google: Gemini prompt guide for...
    AI-Driven Strategic Planning
    Gemini is being positioned as a tool to enhance strategic planning by condensing research, generating insights, and facilitating framework development.
    Impact Areas Business Strategy, competitive analysis, Market Research, Marketing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven Product Innovation
    • AI-Driven Transformation
    • Consumer goods
    • Life Sciences
    • Manufacturing
    • Business & Commerce
    • Emerging Technology

    Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories.

    Accenture: Navigating the great value...
    AI-Driven Product Innovation
    Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories.
    Impact Areas Consumer goods, Life Sciences, Manufacturing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven Optimization and Innovation
    • AI-Driven Transformation
    • Agriculture
    • Oil and Gas
    • Renewables
    • Trading Systems
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.

    Publicis Sapient: 5 trends shaping...
    AI-Driven Optimization and Innovation
    AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.
    Impact Areas Agriculture, Oil and Gas, Renewables, Trading Systems
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • AI-Driven Modernization
    • AI-Driven Transformation
    • Business Processes
    • IT Infrastructure
    • Operational Efficiency
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation.

    Gartner: AI trends and use...
    AI-Driven Modernization
    Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation.
    Impact Areas Business Processes, IT Infrastructure, Operational Efficiency, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven IT Transformation
    • AI-Driven Transformation
    • Cloud FinOps
    • Cybersecurity
    • IT departments
    • Software Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.

    Deloitte: Tech trends 2025
    AI-Driven IT Transformation
    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
    Impact Areas Cloud FinOps, Cybersecurity, IT departments, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • AI-Augmented Creativity
    • AI-Driven Transformation
    • Advertising
    • Content creation
    • Design
    • Marketing
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.

    Google: Gemini prompt guide for...
    AI-Augmented Creativity
    Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.
    Impact Areas Advertising, Content creation, Design, Marketing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Digital Platforms, Emerging Technology
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