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Trends Subcategories Fashion & Apparel

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Nostalgia Drives Gen Z Trends
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Fashion
    • Media
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.

    PION: Youth trends report 2024
    Nostalgia Drives Gen Z Trends
    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
    Impact Areas Entertainment, Fashion, Media, Retail
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Trade Flows Reconfiguration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Sourcing
    • Supply chain
    • Business & Commerce
    • Consumer Attitudes

    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.

    McKinsey: The state of fashion...
    Trade Flows Reconfiguration
    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
    Impact Areas Geopolitics, Manufacturing, Sourcing, Supply chain
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Asia’s Shifting Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • E-commerce
    • Luxury Market
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.

    McKinsey: The state of fashion...
    Asia’s Shifting Growth
    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.
    Impact Areas Consumer Spending, E-commerce, Luxury Market, Market Expansion
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Value-Driven Consumption
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand positioning
    • Consumer Spending
    • Pricing
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.

    McKinsey: The state of fashion...
    Value-Driven Consumption
    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.
    Impact Areas Brand positioning, Consumer Spending, Pricing, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Sportswear Competition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Competition
    • Marketing
    • Product Innovation
    • Sportswear Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.

    McKinsey: The state of fashion...
    Sportswear Competition
    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
    Impact Areas Brand Competition, Marketing, Product Innovation, Sportswear Market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Social Correspondents
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand communications
    • Fashion media
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.

    Karla Otto: SS25 womenswear roundup
    Rise of Social Correspondents
    Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
    Impact Areas Brand communications, Fashion media, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fashion-tainment Focus
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Brand Storytelling
    • Event production
    • Experiential Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

    Karla Otto: SS25 womenswear roundup
    Fashion-tainment Focus
    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
    Impact Areas Brand Storytelling, Event production, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Athletes as Style Icons
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand endorsements
    • Diversity and Inclusion
    • Sports and fashion integration
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.

    Karla Otto: SS25 womenswear roundup
    Athletes as Style Icons
    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
    Impact Areas Brand endorsements, Diversity and Inclusion, Sports and fashion integration
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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