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Trends Subcategories Digital Platforms

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Digital Brand Building
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Management
    • Digital Advertising
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

    Meta: Rethinking media mix effectiveness
    Digital Brand Building
    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
    Impact Areas Brand Management, Digital Advertising, Marketing Strategy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Decline of Traditional Media
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Digital Marketing
    • Media
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.

    Smallworld: How brands win in...
    Decline of Traditional Media
    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
    Impact Areas Advertising, Digital Marketing, Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Data-Driven Advertising
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Connected TV
    • Retail Media
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.

    Activate Consulting: Technology and media...
    Data-Driven Advertising
    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
    Impact Areas Advertising, Connected TV, Retail Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • CTV Realization
    • AI-Driven Transformation
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.

    Basis Technologies: Reality check the...
    CTV Realization
    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Cost of Hesitations
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Trust
    • Digital Marketing
    • E-commerce
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Cybersecurity

    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.

    Accenture: Life trends 2025
    Cost of Hesitations
    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
    Impact Areas Brand Trust, Digital Marketing, E-commerce, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Consumer Attitudes, Cybersecurity
  • Commerce Media Expansion
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • CPG
    • Data management
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.

    Basis Technologies: Reality check the...
    Commerce Media Expansion
    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.
    Impact Areas Advertising, CPG, Data management, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Brand Safety Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creator Selection
    • Platform Development
    • Risk management
    • Brands & Advertising
    • Business & Commerce

    Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.

    Creator IQ: The state of...
    Brand Safety Prioritization
    Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
    Impact Areas Creator Selection, Platform Development, Risk management
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • AR Reshaping Luxury Experience
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Online retail
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.

    Ipsos: Snapchat exploring trends in...
    AR Reshaping Luxury Experience
    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
    Impact Areas Customer Experience, Online retail, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI-Powered Audio Features
    • AI-Driven Transformation
    • Advertising Technology
    • Audio Platforms
    • User Experience
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Audio platforms are leveraging AI to enhance listening experiences and advertising strategies, including dynamic contextual ads, synthetic voice testing, and content navigation.

    Audacy: Share of audio trends
    AI-Powered Audio Features
    Audio platforms are leveraging AI to enhance listening experiences and advertising strategies, including dynamic contextual ads, synthetic voice testing, and content navigation.
    Impact Areas Advertising Technology, Audio Platforms, User Experience
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
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