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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI ROI Reset and Refocus
    • AI-Driven Transformation
    • Business Strategy
    • Customer Experience
    • Employee productivity
    • Business & Commerce
    • Emerging Technology

    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

    Forrester: Predictions 2025 B2C CX
    AI ROI Reset and Refocus
    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
    Impact Areas Business Strategy, Customer Experience, Employee productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Diversified AI Models
    • AI-Driven Transformation
    • All sectors
    • Business & Commerce
    • Emerging Technology

    The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.

    Deloitte: Tech trends 2025
    Diversified AI Models
    The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic…
    Impact Areas All sectors
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Hardware Renaissance
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Data Centers
    • IT
    • Robotics
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.

    Deloitte: Tech trends 2025
    Hardware Renaissance
    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
    Impact Areas Consumer Electronics, Data Centers, IT, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • AI-Driven IT Transformation
    • AI-Driven Transformation
    • Cloud FinOps
    • Cybersecurity
    • IT departments
    • Software Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.

    Deloitte: Tech trends 2025
    AI-Driven IT Transformation
    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
    Impact Areas Cloud FinOps, Cybersecurity, IT departments, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • AI-Powered Core Modernization
    • AI-Driven Transformation
    • Core business processes
    • Data Governance
    • Enterprise resource planning (ERP)
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.

    Deloitte: Tech trends 2025
    AI-Powered Core Modernization
    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
    Impact Areas Core business processes, Data Governance, Enterprise resource planning (ERP)
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Intentional Intersections
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Business Strategy
    • Cross-industry collaborations
    • Technology integration
    • Business & Commerce
    • Emerging Technology

    Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth.

    Deloitte: Tech trends 2025
    Intentional Intersections
    Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth.
    Impact Areas Business Strategy, Cross-industry collaborations, Technology integration
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • AI Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Consumer Technology
    • Digital Services
    • Education
    • Entertainment
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI Powered Daily Life
    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
    Impact Areas Accessibility, Consumer Technology, Digital Services, Education, Entertainment
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Uneven Distribution
    • Navigating Global Uncertainty
    • Digital Access
    • Global markets
    • Regulation
    • Social Equity
    • Technology Adoption
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Uneven Distribution
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    Impact Areas Digital Access, Global markets, Regulation, Social Equity, Technology Adoption
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer service
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
    Impact Areas Brand Loyalty, Customer service, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
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