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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Goods Getaways Growing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Experiential tourism
    • Local businesses
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.

    Expedia: Unpack 25, the trends...
    Goods Getaways Growing
    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
    Impact Areas Experiential tourism, Local businesses, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Celebrating Cultural Heritage
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Hospitality
    • Tourism
    • Consumer Attitudes
    • Culture

    Embracing diverse cultural influences and celebrating unique identities through design.

    Dulux: International colour trends 2025
    Celebrating Cultural Heritage
    Embracing diverse cultural influences and celebrating unique identities through design.
    Impact Areas Community Development, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Intense Market Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Customer service
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.

    ECIIA: Asia Pacific risk in...
    Intense Market Competition
    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
    Impact Areas Business Models, Customer service, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Community-Centric Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Experiences
    • Hospitality
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.

    Design Hotels: Further forecast 2025
    Community-Centric Travel
    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
    Impact Areas Experiences, Hospitality, Travel
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • The “Good Enough” Life
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Employment
    • Housing Market
    • Mental Health
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.

    Dentsu: Creative trends 2025 fragment...
    The “Good Enough” Life
    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.
    Impact Areas Consumer Spending, Employment, Housing Market, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Curiouser and Curiouser
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • International Relations
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.

    Dentsu Creative: Trends 2025 fragment...
    Curiouser and Curiouser
    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.
    Impact Areas Entertainment, International Relations, Marketing, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Brand Magnetism Attracts Gen Z
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Competitive Strategy
    • Customer Loyalty
    • Market Share
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

    DCDX: Gen Z's top 25...
    Brand Magnetism Attracts Gen Z
    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
    Impact Areas Brand Building, Competitive Strategy, Customer Loyalty, Market Share
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Immersive Cocktail Frontiers
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Bars and Restaurants
    • Music Industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.

    Bacardi: Cocktail trends report 2025
    Immersive Cocktail Frontiers
    Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.
    Impact Areas Bars and Restaurants, Music Industry, Sensory Design
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Food & Drink
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