Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
Climate Convergence- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- environmental sustainability
- Government policy
- Consumer Attitudes
- Global Challenges
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
Ipsos: Global trends 10th anniversary...Climate Convergence
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
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Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
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Short Trend Summary
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Conscientious Health- The Power of Community and Connection
- Values-Driven Consumption
- Health technology
- Healthcare industry
- Wellness market
- Consumer Attitudes
- Health & Wellness
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Ipsos: Global trends 10th anniversary...Conscientious Health
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
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Short Trend Summary
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.
Retreating to Old Systems- Navigating Global Uncertainty
- Cultural values
- Marketing Strategies
- Social Norms
- Consumer Attitudes
- Culture
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.
Ipsos: Global trends 10th anniversary...Retreating to Old Systems
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of…
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Short Trend Summary
Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
Nouveau Nihilism- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Spending
- Debt levels
- Mental Health
- Consumer Attitudes
- Culture
- Finance & Money
Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
Ipsos: Global trends 10th anniversary...Nouveau Nihilism
Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
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Short Trend Summary
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
The Power of Trust- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing communication
- Brands & Advertising
- Consumer Attitudes
- Media & Information
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
Ipsos: Global trends 10th anniversary...The Power of Trust
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
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Short Trend Summary
As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
Escaping to Individualism- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer preferences
- Marketing Strategies
- Personal development
- Brands & Advertising
- Consumer Attitudes
- Lifestyle
As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
Ipsos: Global trends 10th anniversary...Escaping to Individualism
As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
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Short Trend Summary
Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
Persistent Economic Anxiety- Navigating Global Uncertainty
- Business investment
- Consumer Spending
- Government policy
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
Ipsos: Predictions 2025 reportPersistent Economic Anxiety
Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
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Short Trend Summary
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
Persistent Climate Concerns- Navigating Global Uncertainty
- Values-Driven Consumption
- Disaster preparedness
- Environmental policy
- Sustainable development
- Consumer Attitudes
- Global Challenges
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
Ipsos: Predictions 2025 reportPersistent Climate Concerns
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
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Short Trend Summary
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
Immigration Anxiety Remains- Navigating Global Uncertainty
- Cultural integration
- Immigration policy
- Social Cohesion
- Consumer Attitudes
- Global Challenges
- Government & Politics
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
Ipsos: Predictions 2025 reportImmigration Anxiety Remains
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.