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Trends Subcategories Consumer Behavior

Your trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Climate Convergence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Government policy
    • Consumer Attitudes
    • Global Challenges

    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.

    Ipsos: Global trends 10th anniversary...
    Climate Convergence
    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
    • Consumer Attitudes
    • Global Challenges
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, environmental sustainability, Government policy
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges
  • Technowonder and Worry
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Privacy
    • Labor Market
    • Technological Development
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

    Ipsos: Global trends 10th anniversary...
    Technowonder and Worry
    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas Data Privacy, Labor Market, Technological Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Conscientious Health
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health technology
    • Healthcare industry
    • Wellness market
    • Consumer Attitudes
    • Health & Wellness

    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.

    Ipsos: Global trends 10th anniversary...
    Conscientious Health
    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
    • Consumer Attitudes
    • Health & Wellness
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Health technology, Healthcare industry, Wellness market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Retreating to Old Systems
    • Navigating Global Uncertainty
    • Cultural values
    • Marketing Strategies
    • Social Norms
    • Consumer Attitudes
    • Culture

    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.

    Ipsos: Global trends 10th anniversary...
    Retreating to Old Systems
    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of…
    • Consumer Attitudes
    • Culture
    • Navigating Global Uncertainty
    Impact Areas Cultural values, Marketing Strategies, Social Norms
    Themes Navigating Global Uncertainty
    Categories Consumer Attitudes, Culture
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    • Consumer Attitudes
    • Culture
    • Finance & Money
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Escaping to Individualism
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer preferences
    • Marketing Strategies
    • Personal development
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.

    Ipsos: Global trends 10th anniversary...
    Escaping to Individualism
    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Consumer preferences, Marketing Strategies, Personal development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  • Persistent Economic Anxiety
    • Navigating Global Uncertainty
    • Business investment
    • Consumer Spending
    • Government policy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.

    Ipsos: Predictions 2025 report
    Persistent Economic Anxiety
    Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money
    • Navigating Global Uncertainty
    Impact Areas Business investment, Consumer Spending, Government policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Persistent Climate Concerns
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Disaster preparedness
    • Environmental policy
    • Sustainable development
    • Consumer Attitudes
    • Global Challenges

    Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.

    Ipsos: Predictions 2025 report
    Persistent Climate Concerns
    Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
    • Consumer Attitudes
    • Global Challenges
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Disaster preparedness, Environmental policy, Sustainable development
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges
  • Immigration Anxiety Remains
    • Navigating Global Uncertainty
    • Cultural integration
    • Immigration policy
    • Social Cohesion
    • Consumer Attitudes
    • Global Challenges
    • Government & Politics

    Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.

    Ipsos: Predictions 2025 report
    Immigration Anxiety Remains
    Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
    • Consumer Attitudes
    • Global Challenges
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Cultural integration, Immigration policy, Social Cohesion
    Themes Navigating Global Uncertainty
    Categories Consumer Attitudes, Global Challenges, Government & Politics
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