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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Slowing Population Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Market Growth
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

    Kantar: Marketing trends 2025
    Slowing Population Growth
    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
    Impact Areas Brand strategy, Consumer Behavior, Market Growth
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Radical Brand Stretching
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Brand strategy
    • Innovation
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

    Kantar: Marketing trends 2025
    Radical Brand Stretching
    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
    Impact Areas Brand strategy, Innovation, Market Expansion
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Evolving Retail Media Networks
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.

    Kantar: Marketing trends 2025
    Evolving Retail Media Networks
    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Social Media Engagement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

    Kantar: Marketing trends 2025
    Evolving Social Media Engagement
    Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
    Impact Areas Advertising, Brand Building, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Escaping to Individualism
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer preferences
    • Marketing Strategies
    • Personal development
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.

    Ipsos: Global trends 10th anniversary...
    Escaping to Individualism
    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
    Impact Areas Consumer preferences, Marketing Strategies, Personal development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  • Declining Trust in News
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Journalism
    • Politics
    • Public Relations
    • Brands & Advertising
    • Media & Information

    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

    Ipsos: What the future news
    Declining Trust in News
    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
    Impact Areas Advertising, Journalism, Politics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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