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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Tech-Enabled Alcohol
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Alcohol retail
    • Personalized Marketing
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Emerging Technology
    • Food & Drink

    Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.

    Kantar: The future of alcohol
    Tech-Enabled Alcohol
    Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
    Impact Areas Alcohol retail, Personalized Marketing, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Food & Drink
  • Tech-Driven Travel Disruption
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Customer service
    • Destination marketing
    • Travel planning
    • Emerging Technology
    • Travel & Tourism

    Technological advancements like real-time translation, virtual experiences, and Web3 are removing barriers and reshaping travel experiences.

    Google: NextGen travelers and destinations
    Tech-Driven Travel Disruption
    Technological advancements like real-time translation, virtual experiences, and Web3 are removing barriers and reshaping travel experiences.
    Impact Areas Accessibility, Customer service, Destination marketing, Travel planning
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Travel & Tourism
  • Tech-Driven PR Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Communication channels
    • Data Analysis
    • PR strategies
    • Brands & Advertising
    • Emerging Technology

    Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.

    PR Lab: Public relations trends...
    Tech-Driven PR Transformation
    Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
    Impact Areas Communication channels, Data Analysis, PR strategies
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Emerging Technology
  • Tech Incumbent Resilience
    • AI-Driven Transformation
    • Competition
    • Investment
    • Technology Industry
    • Business & Commerce
    • Emerging Technology

    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.

    Bain: Technology report
    Tech Incumbent Resilience
    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
    Impact Areas Competition, Investment, Technology Industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Synthetic Media’s Rise
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content creation
    • Ethics
    • Social Media
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

    Kantar: 2025 media trends and...
    Synthetic Media’s Rise
    AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
    Impact Areas Advertising, Content creation, Ethics, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Synthetic Humans Emergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Education
    • Healthcare
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

    Globant: Tech trends 2025
    Synthetic Humans Emergence
    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.
    Impact Areas Customer service, Education, Healthcare, Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Supply Chain Resilience and Optimization
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Agriculture
    • Food Supply Chain
    • Oil and Gas
    • Renewables
    • Business & Commerce
    • Emerging Technology

    Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation.

    Publicis Sapient: 5 trends shaping...
    Supply Chain Resilience and Optimization
    Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation.
    Impact Areas Agriculture, Food Supply Chain, Oil and Gas, Renewables
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Strategic Shift to System-wide Digitalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Data management
    • Digital Transformation
    • Organizational Structure
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.

    Siemens: Industrial Metaverse Research Study
    Strategic Shift to System-wide Digitalization
    Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.
    Impact Areas Data management, Digital Transformation, Organizational Structure
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Strategic AI Applications
    • AI-Driven Transformation
    • Entertainment
    • Media
    • Technology
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

    Publicis Sapient: Guide to next...
    Strategic AI Applications
    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
    Impact Areas Entertainment, Media, Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Spatial Computing’s Rise
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AR/VR
    • Enterprise Applications
    • Gaming
    • Business & Commerce
    • Emerging Technology

    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.

    Activate Consulting: Technology and media...
    Spatial Computing’s Rise
    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
    Impact Areas AR/VR, Enterprise Applications, Gaming
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
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