Try it on(line)

‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of a great use of AR are immersive virtual try-on features. These lead to increased sales, decreased return rates, and higher user engagement. Younger generations, particularly Gen Z, are receptive to these technologies, and retailers who incorporate AR and AI into their operations can gain a competitive edge.