To Meme Or Not To Meme

To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that drive growth for your business. These can be particularly powerful when anchored to an audience segment, cultural moment or context that is important for your brand. It may be uncomfortable for brand managers who must live by set brand guidelines, but when it takes off, it’s better to embrace it, encourage it and let the meme travel far and wide.