Budgets on the line as bosses demand social receipts

Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social media managers may have difficult demonstrating its value to leadership as budgets come under increasing scrutiny.