AI: Top Tech Priority

AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and the Metaverse. Despite economic challenges, major tech companies are determined to be first movers in emerging fields such as digital healthcare, the metaverse, and commerce.