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Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
- N/A
TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check…
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Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
- N/A
TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on… -
Short Trend Summary
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.
Augmented Bottles- Brands & Advertising
- Emerging Technology
- Entertainment
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.
- N/A
TREND HUNTER - Trend Report...Augmented Bottles
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create… -
Short Trend Summary
The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.
Virtual Fashion- Brands & Advertising
- Emerging Technology
- Fashion & Beauty
The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.
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TREND HUNTER - Trend Report...Virtual Fashion
The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers… -
Short Trend Summary
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
Mixed Meditation- Brands & Advertising
- Health & Wellness
- Lifestyle
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
- N/A
TREND HUNTER - Trend Report...Mixed Meditation
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is… -
Short Trend Summary
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create…
Upcycled Luxury- Brands & Advertising
- Fashion & Beauty
- Sustainability
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to…
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TREND HUNTER - Trend Report...Upcycled Luxury
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways… -
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
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TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and… -
Short Trend Summary
Businesses are prioritizing eco-friendliness in their offices to attract emerging talent who seek employers that align with their values. Brands are having to respond in order to draw in and retain emerging Gen Z and Millennial talent.
Eco Office- Brands & Advertising
- Sustainability
- The Workplace
Businesses are prioritizing eco-friendliness in their offices to attract emerging talent who seek employers that align with their values. Brands are having to respond in order to draw in and retain emerging Gen Z and Millennial talent.
- N/A
TREND HUNTER - Trend Report...Eco Office
Businesses are prioritizing eco-friendliness in their offices to attract emerging talent who seek employers that align with their values. Brands are having to respond in… -
Short Trend Summary
Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters on social media. Brands that replicate these virtual experiences effectively will appeal to Gen Z.
Blurring Effect Makeup- Brands & Advertising
- Emerging Technology
- Fashion & Beauty
Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters on social media. Brands that replicate these virtual experiences effectively will appeal to Gen Z.
- N/A
TREND HUNTER - Trend Report...Blurring Effect Makeup
Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters… -
Short Trend Summary
Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing concern for the environment and the impact of climate change.
Circular Popups- Brands & Advertising
- Fashion & Beauty
- Sustainability
Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing concern for the environment and the impact of climate change.
- N/A
TREND HUNTER - Trend Report...Circular Popups
Fashion brands are creating circular economy pop-ups to educate consumers and promote sustainability. These pop-ups feature used and upcycled products and align with consumers' growing…
