Your trends

• Trend
  Category
  Summary
  Theme
  Report
• AI Content Creation
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…

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  Meltwater - 2023 Marketing Trends...

  AI Content Creation

  AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Budgets on the line as bosses demand social receipts
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social…

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  Hootsuite - Social Media Trends...

  Budgets on the line as bosses demand social receipts

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
• Google vs. TikTok?!
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…

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  Hootsuite - Social Media Trends...

  Google vs. TikTok?!

  Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Attention Brands & Advertising 2.0
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

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  DENTSU - Media Trends ‘23

  Attention Brands & Advertising 2.0

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
• Retails vs Adland
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…

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  DENTSU - Media Trends ‘23

  Retails vs Adland

  Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Didn’t know I want that
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

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  DENTSU - Media Trends ‘23

  Didn’t know I want that

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Tackling Social Media Fatigue
  • Consumer Attitudes
  • Health & Wellness
  • Media & Information

  Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

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  BRAND WATCH - 2023 Digital...

  Tackling Social Media Fatigue

  Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…

  • Consumer Attitudes
  • Health & Wellness
  • Media & Information
• OK, Creative
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…

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  Accenture - Life Trends 2023

  OK, Creative

  AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Fact Finders
  • Consumer Attitudes
  • Emerging Technology
  • Media & Information

  Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…

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  FORESIGHT FACTORY - Global Trending

  Fact Finders

  Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and…

  • Consumer Attitudes
  • Emerging Technology
  • Media & Information
• Positivity Content
  • Digital Platforms
  • Health & Wellness
  • Media & Information

  Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.

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  TREND HUNTER - Trend Report...

  Positivity Content

  Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused…

  • Digital Platforms
  • Health & Wellness
  • Media & Information