Your trends

• Trend
  Category
  Summary
  Theme
  Report
• A New Social Standard
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking point in the near future. Digital security is becoming a…

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  Talkwalkers - Social Media Trends...

  A New Social Standard

  A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in…

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
• Multi-sensory social media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

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  Talkwalkers - Social Media Trends...

  Multi-sensory social media

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Step Change in New Media’s Climate Coverage
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many publishers have also developed strategies to improve their coverage, including…

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  Reuters - Journalism, Media, and...

  Step Change in New Media’s Climate Coverage

  Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives…

  • Emerging Technology
  • Global Challenges
  • Media & Information
• Year Of Social Search
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…

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  Reuters - Journalism, Media, and...

  Year Of Social Search

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Is Time Ticking For TikTok?
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…

  • N/A
  Reuters - Journalism, Media, and...

  Is Time Ticking For TikTok?

  Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.…

  • Emerging Technology
  • Global Challenges
  • Media & Information
• Format Innovation
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…

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  Reuters - Journalism, Media, and...

  Format Innovation

  Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Reporting Uncertainty
  • Business & e-Commerce
  • Global Challenges
  • Media & Information

  Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer spending. 44% of editors, CEOs, and digital leaders are confident about their business prospects, while 37% are uncertain and 19% express low confidence. Print-based publishers…

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  Reuters - Journalism, Media, and...

  Reporting Uncertainty

  Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer…

  • Business & e-Commerce
  • Global Challenges
  • Media & Information
• The Press Does Bundling
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…

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  Reuters - Journalism, Media, and...

  The Press Does Bundling

  The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• The Challenge of News Avoidance
  • Digital Platforms
  • Global Challenges
  • Media & Information

  The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope. Solutions and constructive journalism are gaining momentum with publishers and…

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  Reuters - Journalism, Media, and...

  The Challenge of News Avoidance

  The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post…

  • Digital Platforms
  • Global Challenges
  • Media & Information
• Pharma Goes TikTok
  • Emerging Technology
  • Health & Wellness
  • Media & Information

  Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…

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  OGILVY - Social Media Trends...

  Pharma Goes TikTok

  Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…

  • Emerging Technology
  • Health & Wellness
  • Media & Information