Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Rave Returns & Global Beats
  • Culture
  • Entertainment
  • Lifestyle

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

  • N/A
  INSTAGRAM - Trends Report 2023

  Rave Returns & Global Beats

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…

  • Culture
  • Entertainment
  • Lifestyle
• Edutainment
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…

  • N/A
  MTM - 12 Trends of...

  Edutainment

  Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Horry Hyisteria
  • Culture
  • Entertainment
  • Fashion & Beauty

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

  • N/A
  MTM - 12 Trends of...

  Horry Hyisteria

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…

  • Culture
  • Entertainment
  • Fashion & Beauty
• Everyday Celebration
  • Consumer Attitudes
  • Entertainment
  • Lifestyle

  In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…

  • N/A
  FORESIGHT FACTORY - Global Trending

  Everyday Celebration

  In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,…

  • Consumer Attitudes
  • Entertainment
  • Lifestyle
• Focused Mood-Boosting
  • Entertainment
  • Health & Wellness
  • Lifestyle

  Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.

  • N/A
  TREND HUNTER - Trend Report...

  Focused Mood-Boosting

  Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown…

  • Entertainment
  • Health & Wellness
  • Lifestyle
• Augmented Bottles
  • Brands & Advertising
  • Emerging Technology
  • Entertainment

  Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.

  • N/A
  TREND HUNTER - Trend Report...

  Augmented Bottles

  Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create…

  • Brands & Advertising
  • Emerging Technology
  • Entertainment
• Rave Resurgence
  • Culture
  • Entertainment
  • Lifestyle

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.

  • N/A
  TREND HUNTER - Trend Report...

  Rave Resurgence

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to…

  • Culture
  • Entertainment
  • Lifestyle
• In-game Activations
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.

  • N/A
  TREND HUNTER - Trend Report...

  In-game Activations

  Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more…

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
• Immersive Dining
  • Brands & Advertising
  • Entertainment
  • Food & Drink

  Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed cooking tutorials, as consumers seek unique to liven up routines.

  • N/A
  TREND HUNTER - Trend Report...

  Immersive Dining

  Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed…

  • Brands & Advertising
  • Entertainment
  • Food & Drink
• Metaverse Learning
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized education, educational programs and games.

  • N/A
  TREND HUNTER - Trend Report...

  Metaverse Learning

  Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized…

  • Digital Platforms
  • Emerging Technology
  • Entertainment