Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Year of Copycats
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with…

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  Reuters - Journalism, Media, and...

  Year of Copycats

  Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Utility & Purpose
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

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  OGILVY - Social Media Trends...

  Utility & Purpose

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
• Ethereal World
  • Emerging Technology
  • Entertainment
  • Fashion & Beauty

  Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often; all in order to help viewers get lost in the…

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  Depositphotos - Creative Trends ‘23

  Ethereal World

  Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works.…

  • Emerging Technology
  • Entertainment
  • Fashion & Beauty
• Blast of Joy
  • Entertainment
  • Fashion & Beauty
  • Lifestyle

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…

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  Depositphotos - Creative Trends ‘23

  Blast of Joy

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will…

  • Entertainment
  • Fashion & Beauty
  • Lifestyle
• Ad-Based Streaming Wins
  • Brands & Advertising
  • Emerging Technology
  • Entertainment

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

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  DENTSU - Media Trends ‘23

  Ad-Based Streaming Wins

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…

  • Brands & Advertising
  • Emerging Technology
  • Entertainment
• Games Everywhere
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

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  DENTSU - Media Trends ‘23

  Games Everywhere

  Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Going Live Goes A Long Way
  • Digital Platforms
  • Entertainment
  • Lifestyle

  Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…

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  DENTSU - Media Trends ‘23

  Going Live Goes A Long Way

  Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap…

  • Digital Platforms
  • Entertainment
  • Lifestyle
• Anime Thrill
  • Culture
  • Entertainment
  • Fashion & Beauty

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime theme, or experimenting with costumes, whether drawn or stylized.

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  Depositphotos - Creative Trends ‘23

  Anime Thrill

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic…

  • Culture
  • Entertainment
  • Fashion & Beauty
• Experimental Escapism
  • Entertainment
  • Health & Wellness
  • Lifestyle

  Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Experiential Escapism welcomes a world where nature is intensified and digitally recreated to reflect its healing benefits. Shape-shifting forms, color-changing surfaces, imaginary dreamscapes,…

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  Adobe Creative Trends ‘23

  Experimental Escapism

  Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the…

  • Entertainment
  • Health & Wellness
  • Lifestyle
• New Heroes, More Narratives
  • Emerging Technology
  • Entertainment
  • Global Challenges

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

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  CATAWIKI x IPSOS - Trend_Report-2023

  New Heroes, More Narratives

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…

  • Emerging Technology
  • Entertainment
  • Global Challenges