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Trends Categories Emerging Technology

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Emerging Technology 137
Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Digital Platforms 107
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • What is the Metaverse Even?
    • Digital Platforms
    • Emerging Technology
    • The Workplace

    What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in the concept, there is much ambiguity around what the metaverse…

    • N/A
    Meltwater - 2023 Marketing Trends...
    What is the Metaverse Even?
    What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest…
    • Digital Platforms
    • Emerging Technology
    • The Workplace
  • Rise of Super Apps
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

    • N/A
    DENTSU - Media Trends ‘23
    Rise of Super Apps
    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Cookieless Future
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology

    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

    • N/A
    DENTSU - Media Trends ‘23
    Cookieless Future
    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology
  • Didn’t know I want that
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

    • N/A
    DENTSU - Media Trends ‘23
    Didn’t know I want that
    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • The World Wide Ebb
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

    • N/A
    GWI - Connecting The Dots...
    The World Wide Ebb
    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • The Imitation Game
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Imitation Game
    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Ethereal World
    • Emerging Technology
    • Entertainment
    • Fashion & Beauty

    Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often; all in order to help viewers get lost in the…

    • N/A
    Depositphotos - Creative Trends ‘23
    Ethereal World
    Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works.…
    • Emerging Technology
    • Entertainment
    • Fashion & Beauty
  • Wellness Upgrade
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness

    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

    • N/A
    Depositphotos - Creative Trends ‘23
    Wellness Upgrade
    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness
  • Ad-Based Streaming Wins
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

    • N/A
    DENTSU - Media Trends ‘23
    Ad-Based Streaming Wins
    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Games Everywhere
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

    • N/A
    DENTSU - Media Trends ‘23
    Games Everywhere
    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
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