Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Open To New Things
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…

  • N/A
  Shopify - Commerce Trends 2033

  Open To New Things

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
• Brand x Brand
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

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  Shopify - Commerce Trends 2034

  Brand x Brand

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• The cookie finally gets dunked
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

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  Talkwalkers - Social Media Trends...

  The cookie finally gets dunked

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• A New Social Standard
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking point in the near future. Digital security is becoming a…

  • N/A
  Talkwalkers - Social Media Trends...

  A New Social Standard

  A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in…

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
• Multi-sensory social media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

  • N/A
  Talkwalkers - Social Media Trends...

  Multi-sensory social media

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Predictive analytics will disrupt marketing
  • Brands & Advertising
  • Emerging Technology
  • Global Challenges

  Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…

  • N/A
  Talkwalkers - Social Media Trends...

  Predictive analytics will disrupt marketing

  Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in…

  • Brands & Advertising
  • Emerging Technology
  • Global Challenges
• Will Ads Ruin Podcasts?
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad revenues in the US are set to double to $4bn by 2024, driven by better ad tech and targeting capabilities. In the UK, big news…

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  Reuters - Journalism, Media, and...

  Will Ads Ruin Podcasts?

  Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad…

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
• Economics Alter Brand Expectations
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…

  • N/A
  Shopify - Commerce Trends 2024

  Economics Alter Brand Expectations

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Cutting Costs
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

  • N/A
  Shopify - Commerce Trends 2025

  Cutting Costs

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Will Collaborate for Cookies
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…

  • N/A
  Shopify - Commerce Trends 2026

  Will Collaborate for Cookies

  Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology