Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy…
Everyone’s an artist with AI- Brands & Advertising
- Digital Platforms
- Emerging Technology
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…
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Wavemaker UK - Growth Trends...Everyone’s an artist with AI
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in… -
Short Trend Summary
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving…
The new age of anxiety- Brands & Advertising
- Consumer Attitudes
- Entertainment
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…
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Wavemaker UK - Growth Trends...The new age of anxiety
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,… -
Short Trend Summary
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are…
The great retreat (indoors)- Brands & Advertising
- Consumer Attitudes
- The Home
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…
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Wavemaker UK - Growth Trends...The great retreat (indoors)
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the… -
Short Trend Summary
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects…
Masculinity, Rewired- Brands & Advertising
- Culture
- Health & Wellness
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…
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Wavemaker UK - Growth Trends...Masculinity, Rewired
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing… -
Short Trend Summary
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all…
Journeys Evolve- Brands & Advertising
- Consumer Attitudes
- Culture
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all of them; They should draw bedrock insights from fans and…
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WARC - The Marketer’s Toolkit...Journeys Evolve
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand… -
Short Trend Summary
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers.…
Clash of Delivery & Disruption- Brands & Advertising
- Business & e-Commerce
- Global Challenges
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…
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WARC - The Marketer’s Toolkit...Clash of Delivery & Disruption
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,… -
Short Trend Summary
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over…
The environment: no longer be an afterthought- Brands & Advertising
- Global Challenges
- Sustainability
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…
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Talkwalkers - Social Media Trends...The environment: no longer be an afterthought
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers… -
Short Trend Summary
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates,…
Personas are over, you will think ‘communities’- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…
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Talkwalkers - Social Media Trends...Personas are over, you will think ‘communities’
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers… -
Short Trend Summary
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the…
Marketing in a cost-of-living-crisis- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…
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WARC - The Marketer’s Toolkit...Marketing in a cost-of-living-crisis
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence… -
Short Trend Summary
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick…
Consumer Duality- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…
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WARC - The Marketer’s Toolkit...Consumer Duality
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey…