Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
Rejection of Excess- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Manufacturing
- Media
- Retail
- Technology
- Consumer Attitudes
- Media & Information
- Sustainability
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
The Media Store: Trends 5...Rejection of Excess
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
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Short Trend Summary
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Evolving Audience Measurement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Audience Measurement
- Data Analytics
- Regulation
- Brands & Advertising
- Data & Privacy
- Media & Information
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Kantar: 2025 media trends and...Evolving Audience Measurement
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
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Short Trend Summary
The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.
Reshaping Media Workforce- AI-Driven Transformation
- The Power of Community and Connection
- Diversity and Inclusion
- Skills Development
- Talent Acquisition
- Culture
- Media & Information
- The Workplace
The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.
Kantar: 2025 media trends and...Reshaping Media Workforce
The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.
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Short Trend Summary
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
Converging Media Ecosystem- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Streaming
- Television
- Brands & Advertising
- Business & Commerce
- Media & Information
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
Kantar: 2025 media trends and...Converging Media Ecosystem
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
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Short Trend Summary
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
Decreased Communication- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Accountability
- Stakeholder Relationships
- Transparency
- Business & Commerce
- Media & Information
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
McKinsey: Family philanthropy trends 2025:...Decreased Communication
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
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Short Trend Summary
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
Demand for Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Broadcast Media
- Diversity and Inclusion
- Public Relations
- Brands & Advertising
- Culture
- Media & Information
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
BR: Annual report finalDemand for Authenticity
Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
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Short Trend Summary
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
Battle for Trust in Media- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Broadcast Journalism
- News Media
- Public Relations
- Digital Platforms
- Media & Information
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
BR: Annual report finalBattle for Trust in Media
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
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Short Trend Summary
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Sports Media Transformation- AI-Driven Transformation
- The Power of Community and Connection
- Betting
- Sports
- Streaming
- Business & Commerce
- Entertainment
- Media & Information
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Activate Consulting: Technology and media...Sports Media Transformation
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.