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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Guochao Goes Global
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer goods
    • Fashion
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.

    Foresight Factory: Trending 2025
    Guochao Goes Global
    Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
    Impact Areas Automotive, Consumer goods, Fashion, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • One-Click Trip Booking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Online travel agencies
    • Social Media Marketing
    • Travel planning
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

    Expedia: Unpack 25, the trends...
    One-Click Trip Booking
    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
    Impact Areas Online travel agencies, Social Media Marketing, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Filtered Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.

    Euromonitor: Top global consumer trends...
    Filtered Focus
    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AI Ambivalent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI
    • Customer service
    • Data Security
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.

    Euromonitor: Top global consumer trends...
    AI Ambivalent
    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
    Impact Areas AI, Customer service, Data Security, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • YouTube’s Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Connected TV
    • Content Strategy
    • Video Marketing
    • YouTube
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

    Digital Voices: The State of...
    YouTube’s Resurgence
    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
    Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Fragmented Product Discovery
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Search Engines
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

    DISQO: Consumer trends 2025 report
    Fragmented Product Discovery
    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
    Impact Areas E-commerce, Marketing, Search Engines, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Experiential Brand Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Management
    • Customer Experience
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

    DISQO: Consumer trends 2025 report
    Experiential Brand Loyalty
    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
    Impact Areas Brand Management, Customer Experience, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Sustainable Practices and Community Impact
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Construction
    • Paint Industry
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Dulux Trade emphasizes its commitment to sustainability and positive community impact.

    Dulux: International colour trends 2025
    Sustainable Practices and Community Impact
    Dulux Trade emphasizes its commitment to sustainability and positive community impact.
    Impact Areas Community Development, Construction, Paint Industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Dupe Culture Mainstream
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.

    eMarketer: The trends driving 'dupe'...
    Dupe Culture Mainstream
    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
    Impact Areas Consumer goods, E-commerce, Marketing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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