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  • Trend
    Category
    Summary
    Theme
    Report
  • ‘Poly Crisis’ in Food Futures
    • Emerging Technology
    • Global Challenges
    • Sustainability

    ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…

    • N/A
    CRFC - The Future of...
    ‘Poly Crisis’ in Food Futures
    ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Retail Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

    • N/A
    eMarketer - Retail Trends 2023
    Retail Media
    Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Consumer Sentiment on Rebound
    • Consumer Attitudes
    • Health & Wellness
    • Travel

    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.

    • N/A
    The New Consumer - Consumer...
    Consumer Sentiment on Rebound
    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid…
    • Consumer Attitudes
    • Health & Wellness
    • Travel
  • IoT Opens Doors For Commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

    • N/A
    eMarketer - Tech Trends 2023
    IoT Opens Doors For Commerce
    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Alt Meats
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue growing in the future. This is one of the current…

    • N/A
    CRFC - The Future of...
    Alt Meats
    Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Generative AI transforms dynamic creative
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

    • N/A
    eMarketer - Tech Trends 2024
    Generative AI transforms dynamic creative
    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Profitability Requirements
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

    • N/A
    eMarketer - Retail Trends 2023
    Profitability Requirements
    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Blockchain Diet
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

    • N/A
    CRFC - The Future of...
    Blockchain Diet
    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • As hype subsides, Web3 gets to work for loyalty.
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

    • N/A
    eMarketer - Tech Trends 2025
    As hype subsides, Web3 gets to work for loyalty.
    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

    • N/A
    eMarketer - Retail Trends 2023
    A Tale of Two Consumers: Mid-Tier Brands & Brands &...
    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
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