Your trends

• Trend
  Category
  Summary
  Theme
  Report
• The World Wide Ebb
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

  • N/A
  GWI - Connecting The Dots...

  The World Wide Ebb

  The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• The Imitation Game
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…

  • N/A
  MOST CONTAGIOUS REPORT 2022 (‘23)

  The Imitation Game

  The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• A Cookieless Future
  • Data Privacy
  • Emerging Technology
  • Global Challenges

  A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find new ways to gather data in the cookieless future, driven…

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  BRAND WATCH - 2023 Digital...

  A Cookieless Future

  A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web.…

  • Data Privacy
  • Emerging Technology
  • Global Challenges
• New Heroes, More Narratives
  • Emerging Technology
  • Entertainment
  • Global Challenges

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

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  CATAWIKI x IPSOS - Trend_Report-2023

  New Heroes, More Narratives

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…

  • Emerging Technology
  • Entertainment
  • Global Challenges
• The Metaverse and Web3 untangled
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…

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  MOST CONTAGIOUS REPORT 2022 (‘23)

  The Metaverse and Web3 untangled

  The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• I Will Survive: Permacrisis
  • Global Challenges
  • Health & Wellness
  • Lifestyle

  The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…

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  Accenture - Life Trends 2023

  I Will Survive: Permacrisis

  The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an…

  • Global Challenges
  • Health & Wellness
  • Lifestyle
• Future Fundamentals
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how…

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  FORERUNNER - The Dinner Party...

  Future Fundamentals

  People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Naked Citizen
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans…

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  FORESIGHT FACTORY - Global Trending

  Naked Citizen

  Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023,…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Peer Power
  • Consumer Attitudes
  • Emerging Technology
  • Global Challenges

  Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…

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  FORESIGHT FACTORY - Global Trending

  Peer Power

  Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help…

  • Consumer Attitudes
  • Emerging Technology
  • Global Challenges
• Taking action
  • Global Challenges
  • Government & Politics
  • Lifestyle

  Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…

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  INSTAGRAM - Trends Report 2023

  Taking action

  Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was…

  • Global Challenges
  • Government & Politics
  • Lifestyle