Your trends
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Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… -
Short Trend Summary
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25%…
Movable Morality- Consumer Attitudes
- Culture
- Lifestyle
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25% of Americans expressing confidence in it. During the COVID-19 pandemic,…
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FORESIGHT FACTORY - Global TrendingMovable Morality
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in… -
Short Trend Summary
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to…
Now or Never- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…
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FORESIGHT FACTORY - Global TrendingNow or Never
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by… -
Short Trend Summary
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends…
Everyday Celebration- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
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FORESIGHT FACTORY - Global TrendingEveryday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,… -
Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
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FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… -
Short Trend Summary
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the…
Taking action- Global Challenges
- Government & Politics
- Lifestyle
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…
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INSTAGRAM - Trends Report 2023Taking action
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was… -
Short Trend Summary
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare…
Climate & Expressive Beauty- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
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INSTAGRAM - Trends Report 2023Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate… -
Short Trend Summary
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on…
Viral Flavor- Consumer Attitudes
- Digital Platforms
- Lifestyle
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
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TREND HUNTER - Trend Report...Viral Flavor
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies… -
Short Trend Summary
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings.…
Reduced Spending- Business & e-Commerce
- Consumer Attitudes
- Lifestyle
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…
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VERICAST - Predictions & Trends...Reduced Spending
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people… -
Short Trend Summary
The return to the office will impact spending habits as people adjust to changes in their workday and physical workplace. Financial institutions need to adapt to the shift towards hybrid or remote work to retain employees.
Shifting Work Habbits- Finance & Money
- Lifestyle
- The Workplace
The return to the office will impact spending habits as people adjust to changes in their workday and physical workplace. Financial institutions need to adapt to the shift towards hybrid or remote work to retain employees.
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VERICAST - Predictions & Trends...Shifting Work Habbits
The return to the office will impact spending habits as people adjust to changes in their workday and physical workplace. Financial institutions need to adapt…