Your trends
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Short Trend Summary
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The…
Augmented Reality As Preferred Way To Shop- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450…
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BRAND WATCH - 2023 Digital...Augmented Reality As Preferred Way To Shop
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more… -
Short Trend Summary
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences.…
Multi-Format Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…
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BRAND WATCH - 2023 Digital...Multi-Format Content
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.… -
Short Trend Summary
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and…
The Metaverse and Web3 untangled- Digital Platforms
- Emerging Technology
- Global Challenges
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…
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MOST CONTAGIOUS REPORT 2022 (‘23)The Metaverse and Web3 untangled
The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up… -
Short Trend Summary
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it…
Scrappy Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…
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BRAND WATCH - 2023 Digital...Scrappy Content
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic… -
Short Trend Summary
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual…
The coming Age of Influencers- Brands & Advertising
- Digital Platforms
- Emerging Technology
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…
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BRAND WATCH - 2023 Digital...The coming Age of Influencers
The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt… -
Short Trend Summary
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and…
Communities on the Rise- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…
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BRAND WATCH - 2023 Digital...Communities on the Rise
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger… -
Short Trend Summary
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms…
Creator Trends: Community & Participation- Consumer Attitudes
- Digital Platforms
- Lifestyle
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.
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INSTAGRAM - Trends Report 2023Creator Trends: Community & Participation
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be… -
Short Trend Summary
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources…
Femtech Futures- Digital Platforms
- Emerging Technology
- Health & Wellness
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…
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MTM - 12 Trends of...Femtech Futures
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff… -
Short Trend Summary
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity…
Mental Health & Welness Communities- Digital Platforms
- Health & Wellness
- Lifestyle
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…
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MTM - 12 Trends of...Mental Health & Welness Communities
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize… -
Short Trend Summary
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging…
Edutainment- Digital Platforms
- Emerging Technology
- Entertainment
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…
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MTM - 12 Trends of...Edutainment
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,…