Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events,…
Community Building- Business & e-Commerce
- Digital Platforms
- The Workplace
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…
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Vertigo - Digital Marketing Trends...Community Building
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community… -
Short Trend Summary
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023,…
AI Gets Smarter- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…
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Vertigo - Digital Marketing Trends...AI Gets Smarter
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email… -
Short Trend Summary
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales —…
Create & Deliver Winning Consumer & Customer Experiences- Consumer Attitudes
- Digital Platforms
- Global Challenges
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…
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Accenture - A New Dawn...Create & Deliver Winning Consumer & Customer Experiences
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and… -
Short Trend Summary
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive…
The Press Does Bundling- Brands & Advertising
- Digital Platforms
- Media & Information
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…
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Reuters - Journalism, Media, and...The Press Does Bundling
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such… -
Short Trend Summary
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking…
Bigger Than Meta- Digital Platforms
- Emerging Technology
- Global Challenges
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…
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OGILVY - Social Media Trends...Bigger Than Meta
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as… -
Short Trend Summary
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate…
Mainstream AR: Slowly Cooking- Digital Platforms
- Emerging Technology
- Global Challenges
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…
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OGILVY - Social Media Trends...Mainstream AR: Slowly Cooking
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized… -
Short Trend Summary
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on…
Social commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…
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OGILVY - Social Media Trends...Social commerce
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B… -
Short Trend Summary
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East.…
Social Media- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…
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OGILVY - Social Media Trends...Social Media
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,… -
Short Trend Summary
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary…
Be Explorable- Brands & Advertising
- Digital Platforms
- Emerging Technology
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…
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OGILVY - Social Media Trends...Be Explorable
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can… -
Short Trend Summary
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it…
Happy Ever After in the Marketplace- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…
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OGILVY - Social Media Trends...Happy Ever After in the Marketplace
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…