Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Real is Radical
  • Brands & Advertising
  • Culture
  • Fashion & Beauty

  Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.

  • N/A
  Adobe Creative Trends ‘23

  Real is Radical

  Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing…

  • Brands & Advertising
  • Culture
  • Fashion & Beauty
• Rave Returns & Global Beats
  • Culture
  • Entertainment
  • Lifestyle

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

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  INSTAGRAM - Trends Report 2023

  Rave Returns & Global Beats

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…

  • Culture
  • Entertainment
  • Lifestyle
• Horry Hyisteria
  • Culture
  • Entertainment
  • Fashion & Beauty

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

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  MTM - 12 Trends of...

  Horry Hyisteria

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…

  • Culture
  • Entertainment
  • Fashion & Beauty
• Meme Messaging
  • Consumer Attitudes
  • Culture
  • Emerging Technology

  Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…

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  FORESIGHT FACTORY - Global Trending

  Meme Messaging

  Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer…

  • Consumer Attitudes
  • Culture
  • Emerging Technology
• Movable Morality
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25% of Americans expressing confidence in it. During the COVID-19 pandemic,…

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  FORESIGHT FACTORY - Global Trending

  Movable Morality

  Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in…

  • Consumer Attitudes
  • Culture
  • Lifestyle
• Culture Through Cuisine
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.

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  INSTAGRAM - Trends Report 2023

  Culture Through Cuisine

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another…

  • Consumer Attitudes
  • Culture
  • Lifestyle
• Rave Resurgence
  • Culture
  • Entertainment
  • Lifestyle

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.

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  TREND HUNTER - Trend Report...

  Rave Resurgence

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to…

  • Culture
  • Entertainment
  • Lifestyle
• Nose-To-Tail Consumption
  • Culture
  • Lifestyle
  • Sustainability

  Nose-to-tail consumption, once a tradition in some cultures, is becoming popular as climate anxiety is rising. Restaurants are using parts of animals that would otherwise go to waste in order to prioritize ethical, sustainable consumption and waste-reduction.

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  TREND HUNTER - Trend Report...

  Nose-To-Tail Consumption

  Nose-to-tail consumption, once a tradition in some cultures, is becoming popular as climate anxiety is rising. Restaurants are using parts of animals that would otherwise…

  • Culture
  • Lifestyle
  • Sustainability
• Calling out BS
  • Consumer Attitudes
  • Culture
  • Global Challenges

  People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil unrest and pushback against authoritarianism.

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  Marian Saltzman - Five Trends

  Calling out BS

  People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil…

  • Consumer Attitudes
  • Culture
  • Global Challenges