Your trends

• Trend
  Category
  Summary
  Theme
  Report
• It’s totally in to be Ethical
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don’t value ethics Implementing ethical principles leads to improved relationships…

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  BRAND WATCH - 2023 Digital...

  It’s totally in to be Ethical

  It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Tackling Social Media Fatigue
  • Consumer Attitudes
  • Health & Wellness
  • Media & Information

  Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

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  BRAND WATCH - 2023 Digital...

  Tackling Social Media Fatigue

  Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…

  • Consumer Attitudes
  • Health & Wellness
  • Media & Information
• Communities on the Rise
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…

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  BRAND WATCH - 2023 Digital...

  Communities on the Rise

  Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Nesting
  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle

  People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns.…

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  CATAWIKI x IPSOS - Trend_Report-2023

  Nesting

  People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is…

  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle
• International Localism
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…

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  MINTEL - Global Consumer Trends

  International Localism

  Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Intentional Spending
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…

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  MINTEL - Global Consumer Trends

  Intentional Spending

  Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Conscious Consumerism
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…

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  MTM - 12 Trends of...

  Conscious Consumerism

  In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• I Am A Believer
  • Consumer Attitudes
  • Digital Platforms
  • Emerging Technology

  The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…

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  Accenture - Life Trends 2023

  I Am A Believer

  The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three…

  • Consumer Attitudes
  • Digital Platforms
  • Emerging Technology
• Creator Trends: Community & Participation
  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle

  In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

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  INSTAGRAM - Trends Report 2023

  Creator Trends: Community & Participation

  In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…

  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle
• “Me” Mentality
  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle

  “Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and personal growth, focusing on mental health and wellness products. As consumers embrace digital technology, they will want to control and express different parts of their…

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  MINTEL - Global Consumer Trends

  “Me” Mentality

  “Me” Mentality. Consumers are shifting their focus back to themselves after prioritizing community and public health. Brands are responding by offering opportunities for self-expression and…

  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle