Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
This trend originates from the report:
VERICAST - Predictions & Trends 2035
Businesses will continue to find differentiation in these innovations. That means leveraging AI and machine learning. It means solving the metaverse to capture the imagination.
And it means mastering more down-to-earth innovations like leveraging first-party data and getting a fully defined view of target audiences via CDPs. Companies should look at how MarTech innovations can improve the customer and employee experience, says Nicholas. “Financial institutions in particular will continue expanding their reliance on cloud software to drive efficiencies as more and more people work from home, either some or all of the time.
”One final note on this front: a number of respondents to the Forrester Consulting study said “new ideas/innovation, AI and machine learning” would show up in more of their advertising strategy in the coming year. One final note on this front: a number of respondents to the Forrester Consulting study said “new ideas/innovation, AI and machine learning” would show up in more of their advertising strategy in the coming year..