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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
  • Sustained Anime Popularity
    • The Blurring of Physical and Digital Realities
    • Animation Industry
    • Gaming Industry
    • Pornography Consumption
    • Consumer Attitudes
    • Culture
    • Entertainment

    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated and 3D pornographic content.

    PornHub: 2024 year in review
    Sustained Anime Popularity
    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated…
    Impact Areas Animation Industry, Gaming Industry, Pornography Consumption
    Themes The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Entertainment
  • “Hawk Tuah” Drives Spitting Trend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Pop Culture
    • Pornography Consumption
    • Social Media Trends
    • Culture
    • Digital Platforms
    • Intimacy

    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.

    PornHub: 2024 year in review
    “Hawk Tuah” Drives Spitting Trend
    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social…
    Impact Areas Pop Culture, Pornography Consumption, Social Media Trends
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Intimacy
  • Global Taste Adventures
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food travel
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.

    Synergy: Ready meals 2025-2026 trend...
    Global Taste Adventures
    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
    Impact Areas Food travel, Ready meals, Restaurants
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Food & Drink
  • Power of Niche Perspectives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content creation
    • Social impact
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.

    TikTok: What's Next 2025 Trend...
    Power of Niche Perspectives
    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
    Impact Areas Community Building, Content creation, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • Female Inclusivity Drives Bottom Line
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Marketing
    • Social impact
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.

    TikTok: What's Next 2025 Trend...
    Female Inclusivity Drives Bottom Line
    Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
    Impact Areas Brand Building, Marketing, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Fractured Values and Expectations
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Human resources
    • Leadership
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.

    University of Sydney: 2025 Skills...
    Fractured Values and Expectations
    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
    Impact Areas Human resources, Leadership, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Culture, The Workplace
  • Niche Fandom Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Content creation
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.

    YouTube: Trends fandom report 2024
    Niche Fandom Growth
    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
    Impact Areas Community Building, Content creation, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Fan-Driven Pop Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Pop Culture
    • Culture
    • Digital Platforms
    • Entertainment

    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.

    YouTube: Trends fandom report 2024
    Fan-Driven Pop Culture
    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
    Impact Areas Entertainment, Media, Pop Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
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