{"id":5664,"date":"2023-03-24T21:43:44","date_gmt":"2023-03-24T19:43:44","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/retail-media\/"},"modified":"2023-03-24T21:43:44","modified_gmt":"2023-03-24T19:43:44","slug":"retail-media","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/retail-media\/","title":{"rendered":"Retail Media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in 2023. Walmart\u2019s partnerships with The Trade Desk and Paramount+ promise data-powered CTV inventory. Kroger\u2019s Roku partnership proves the power of closed-loop attribution for TV ads.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5751,5654,5657,5758,5742,5659,5679,5676,5800],"trend-themes":[],"trend-categories":[5731,5682,5775],"class_list":["post-5664","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-brick-and-mortar","trend-keywords-digital-media","trend-keywords-e-commerce","trend-keywords-live-streaming","trend-keywords-martech","trend-keywords-retail","trend-keywords-social-media","trend-keywords-streaming-platforms","trend-keywords-tv","trend-categories-brands-advertising-trends","trend-categories-digital-platforms","trend-categories-trends-in-media-information"],"acf":{"report":"eMarketer - Retail Trends 2023","long_trend_summary":"Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in 2023. Walmart\u2019s partnerships with The Trade Desk and Paramount+ promise data-powered CTV inventory. Kroger\u2019s Roku partnership proves the power of closed-loop attribution for TV ads.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/on.emarketer.com\/Webinar-20221213-QuantumMetric-MTA_NewBusRegPage.html"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5664"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5664"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5664"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}