{"id":5638,"date":"2023-03-24T21:43:39","date_gmt":"2023-03-24T19:43:39","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/fan-communities\/"},"modified":"2023-03-24T21:43:39","modified_gmt":"2023-03-24T19:43:39","slug":"fan-communities","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/fan-communities\/","title":{"rendered":"Fan Communities"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand\u2019s core competency. They enable monetisation based not on mass appeals and advertising, but on propulsion towards the mainstream by a movement. Another characteristic of a fan community is that it likely spans the online and offline worlds. Fans can be a vital source of understanding about the deepest points of connection between consumers and a brand. Creators are the lifeblood of this new digital ecosystem, and especially popular with members of Gen Z. For marketers and media owners, these influencers are a route to cultural relevance.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5728,5632,5640,5744,5628,5769,5631,5623,5679,5617],"trend-themes":[],"trend-categories":[5731,5638,5637],"class_list":["post-5638","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-communities","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-creator-economy","trend-keywords-culture","trend-keywords-digital-footprint","trend-keywords-gen-z","trend-keywords-influencers","trend-keywords-social-media","trend-keywords-virtual-influencers","trend-categories-brands-advertising-trends","trend-categories-consumer-attitudes","trend-categories-culture"],"acf":{"report":"WARC - The Marketer\u2019s Toolkit 2033","long_trend_summary":"Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand\u2019s core competency. They enable monetisation based not on mass appeals and advertising, but on propulsion towards the mainstream by a movement. Another characteristic of a fan community is that it likely spans the online and offline worlds. Fans can be a vital source of understanding about the deepest points of connection between consumers and a brand. Mass culture has become a contested idea at a time when communities, \u201ctribes\u201d and fandoms are increasingly the source of culture formation and dissemination. For marketers, this means that traditional notions of \u201cmainstream\u201d appeal could be due for a rethink. For Gen Z in particular, this is an increasingly foreign \u2013 and, indeed, unwelcome\u2013 lens for thinking about their cultural lives. Taking part in \u201cbubble up\u201d culture will require that brands find authentic ways of engaging with numerous different communities while remaining true to a clear, overarching proposition. Creators are the lifeblood of this new digital ecosystem, and especially popular with members of Gen Z. For marketers and media owners, these influencers are a route to cultural relevance.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/lp.warc.com\/marketers-toolkit-33"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5638"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5638"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5638"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}