{"id":5634,"date":"2023-03-24T21:43:39","date_gmt":"2023-03-24T19:43:39","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/digital-health-welness\/"},"modified":"2023-03-24T21:43:39","modified_gmt":"2023-03-24T19:43:39","slug":"digital-health-welness","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/digital-health-welness\/","title":{"rendered":"Digital Health &#038; Welness"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&#038;A activity in 2021, focusing on data and devices. With Amazon&#8217;s $3.9bn acquisition of One Medical and TikTok\u2019s (ByteDance) $1.5bn acquisition of Amcare, the investment in digital health is only expected to increase.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5619,5732,5730,5769,5654,5657,5620,5641,5766,5742],"trend-themes":[],"trend-categories":[5682,5624,5656],"class_list":["post-5634","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-augmented-reality","trend-keywords-data-privacy","trend-keywords-digital-assets","trend-keywords-digital-footprint","trend-keywords-digital-media","trend-keywords-e-commerce","trend-keywords-emerging-tech","trend-keywords-health-trends","trend-keywords-healthcare","trend-keywords-martech","trend-categories-digital-platforms","trend-categories-emerging-technology","trend-categories-health-wellness"],"acf":{"report":"WARC - The Marketer\u2019s Toolkit 2029","long_trend_summary":"Digital Health. Digital health and wearable technology ownership grew markedly during the pandemic, and is likely to be a key battleground in 2023 for big tech companies. This trend didn\u2019t go unnoticed by Big Tech, which collectively spent $3.6bn on health-related M&A activity in 2021, centered on data and devices. Investment stepped up this year: Amazon acquired primary care tech provider One Medical in a $3.9bn deal, while TikTok-owner ByteDance revealed its own $1.5bn acquisition of hospital company Amcare.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/lp.warc.com\/marketers-toolkit-29"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5634"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5634"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5634"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}