{"id":5623,"date":"2023-03-24T21:43:39","date_gmt":"2023-03-24T19:43:39","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/the-environment-no-longer-be-an-afterthought\/"},"modified":"2023-03-24T21:43:39","modified_gmt":"2023-03-24T19:43:39","slug":"the-environment-no-longer-be-an-afterthought","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/the-environment-no-longer-be-an-afterthought\/","title":{"rendered":"The environment: no longer be an afterthought"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide fast customer support and be proactive in sourcing and resolving problems before they escalate. To stand out and build brand love, shift to a mission of active social engagement that provides value-added content and response opportunities that build customers for life.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5632,5640,5747,5769,5639,5633,5641,5679,5644,5617],"trend-themes":[],"trend-categories":[5731,5625,5646],"class_list":["post-5623","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-customer-service","trend-keywords-digital-footprint","trend-keywords-eco-friendly","trend-keywords-environmentalism","trend-keywords-health-trends","trend-keywords-social-media","trend-keywords-sustainability","trend-keywords-virtual-influencers","trend-categories-brands-advertising-trends","trend-categories-trends-global-challenges","trend-categories-sustainability"],"acf":{"report":"Talkwalkers - Social Media Trends 2028","long_trend_summary":"The environment: no longer be an afterthought. Enough words. Consumers and brands will finally come together for impactful environmental change. With rising awareness of rising global temperatures, and consumers now facing the direct repercussions of climate change, there is a genuine concern for humanity\u2019s impact on our planet. And every brand needs to make a concerted effort to make a difference. There is a growing sense of urgency to the conversation, as consumers don\u2019t want to hear buzzwords like sustainability, green, or net zero. Instead, they need action that makes a genuine difference to the situation, with around 82% of consumers wanting companies to put people and the planet before profit. In the coming year, we expect disruptor brands focused on sustainability to take larger bites of their market. Savvier consumers will also interrogate ecological claims, leading to more backlash against potential greenwashing claims. When it comes to sustainability, we\u2019re starting to speak the same language. These two word clouds compare the keywords consumers and brands are using around the topic, and it\u2019s easy to see a significant crossover. This unified vision shows a true drive from both sides, and we should expect to see genuine brand impact on climate change and global warming. If 2022 was a wake-up call, 2023 will be the year the world finally takes action. \u201cChasing trends is something instinctive, and there are many brands chasing this kind of perspective. However, the challenge for sustainability and inclusiveness, as for all social issues, is to be able to incorporate these themes not simply into communications to position oneself, but into one\u2019s corporate culture, so that it becomes authentic and effective in terms of marketing and value proposition. In this way, brand marketing can make itself coherent and integrated to the overall identity, and not simply a matter of circumstance.\u201d - Marco Onorato, Co-Founder & CE, Marketing Espresso. Customer experience will get even more social. Social media will be the go to place to connect with your customers.  75% of consumers say the pandemic has driven long-term changes in their behaviors and preferences, one of which is a bigger focus on urgency. Time is more precious, and nobody wants to waste it - even when it comes to brand interactions. The rise of instant deliveries from companies like Gopuff demonstrates this - the disruptive consumer wants things now. The new challenge is that many brands are struggling to provide instant products. Many industries, such as automotive, are suffering from supply chain issues, causing significant frustrations for customers. Brands must prioritize customer experience instead. Providing support, information, or solutions as fast as possible is the answer, with social media enabling brands to accelerate their response times. In 2023, expect more brands to create dedicated in-channel social media support channels, enabling a fast, efficient response no matter which platform consumers use to get in touch. While customer service requests on social media remain stable, these types of posts are seeing higher engagement. When people post complaints, these posts are resonating more within their communities, which signifies the larger customer base has similar issues or questions. To help prevent any of these engaging complaints from becoming a crisis, brands will become more proactive, sourcing and resolving these large-scale problems before they blow up. There is one guiding light. When you look at the sentiment drivers around customer service, direct message and kindly send are the only phrases driving positive sentiment. When consumers have direct contact or connection with a brand, it\u2019s almost always seen in a positive way. No matter how that conversation started. \"Never has a smooth collaboration between Social Media and Customer Experience teams been more important. Workflows between customer support agents, social media managers, and CX experts need to be 100% defined and adhered to - otherwise unhappy users will pile up and make themselves heard, leading to deteriorating brand perception. The same applies the other way around: brand promoters who are not being treated the way they deserve, or who are not being given any air time, are a lost opportunity for any brand to shine in moments when it matters most.\u201d - Daniel Nuss, Marketing Director, Aramex. As your brand adjusts to meet this demand, consider a brand love approach on social media. This shifts strategy from a passive reaction to a mission rooted in active social engagement. Revisit your social feed through the brand love lens. If your brand is suffering from shipping delays, seek out opportunities to keep hype high and provide value- add content to jumpstart their experience. Like the Starbucks example, consider how your team can seek out response opportunities that not only provide customer service but build customers for life.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.talkwalker.com\/social-media-trends"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5623"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5623"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5623"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}