{"id":5620,"date":"2023-03-24T21:43:36","date_gmt":"2023-03-24T19:43:36","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/multi-sensory-social-media\/"},"modified":"2023-03-24T21:43:36","modified_gmt":"2023-03-24T19:43:36","slug":"multi-sensory-social-media","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/multi-sensory-social-media\/","title":{"rendered":"Multi-sensory social media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Multi-sensory social media. As we move towards an &#8220;internet of senses,&#8221; brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in bringing sensory elements to digital experiences, from gamification to fully immersive digital malls. Some brands are already experimenting in unusual ways, like Campbell\u2019s soup-scented candle. By delivering content designed exclusively for the consumer, even while somewhat quirky, brands can drive results.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5619,5632,5769,5654,5759,5679,5617,5622,5680],"trend-themes":[],"trend-categories":[5731,5682,5775],"class_list":["post-5620","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-augmented-reality","trend-keywords-consumer-attitudes","trend-keywords-digital-footprint","trend-keywords-digital-media","trend-keywords-scents","trend-keywords-social-media","trend-keywords-virtual-influencers","trend-keywords-virtual-reality","trend-keywords-virtual-spaces","trend-categories-brands-advertising-trends","trend-categories-digital-platforms","trend-categories-trends-in-media-information"],"acf":{"report":"Talkwalkers - Social Media Trends 2025","long_trend_summary":"Multi-sensory social media will provide content for all. The coming years will mean making content for all. And that means formats to suit all the senses. Each year, there\u2019s a new format trend predicted, such as short-form video or social audio. In truth, no one format will ever reign supreme in the long term. As we move closer to an \u2018internet of senses\u2019 (one that incorporates technology to create digital sensory experiences), the trend will be to have a true multi-channel, multi-format approach. Not just to stimulate consumers in new and interactive ways, but also to create a more accessible experience that provides content formats your audience demands. Brands will invest further in bringing sensory elements to digital experience, from gamification to fully immersive digital malls, which 45% of consumers expect to be mainstream by 2030. Why is it important now? Looking at the sentiment of the discussions around different content types, there\u2019s no more love or hate for any particular format or the other. Over time, the net sentiment peaks and troughs, showing that no one format is better than another. This plateau will lead to brands looking for innovation, trying to find a new and unexpected format to connect with consumers. And with the growth of the metaverse, 2023 will open up these opportunities and accelerate our journey to the internet of senses. With podcasting and online listening growing at breakneck speeds, the social networks are not missing out on the opportunity to tap into this content format. In 2022, 73% of the U.S. population aged 12+ say they listened to online audio in the last month. \u201cYouTube and Twitter are introducing podcasting pages, while Facebook and LinkedIn have audio rooms, and Twitter has live audio in the form of Spaces. The growing consumption of online audio using Smart Speakers is another reason social networks are leaning into social audio. Social media marketers should consider repurposing their podcasts for social audio and even teasing episodes on TikTok. Audio is a very accessible content format and is easy to repurpose. Don\u2019t miss the social audio boat in 2023!\u201d - Joanne Sweeney, Founder & CEO, Digital Training Institute. \u201cSocial media platforms leave clues... And when every social media platform is leaving the same clue, Marketers should really take note. What\u2019s the one clue they are all leaving us? Make vertical videos! Think about it... Instagram has just made every video you post on the platform display as a Reel (vertical video). YouTube is heavily pushing YouTube Shorts (vertical video). TikTok (one of the fastest growing social platforms right now) is a platform solely built for vertical video. LinkedIn is even suggesting advertisers create vertical videos to get better results from their paid ads. The list goes on\u2026 We\u2019re now operating a \u2018vertical video first\u2019 approach & the data shows that it\u2019s the right one. In the last 30 days, this one change we made to our videos has increased views by 507% & watch time by 319%. We\u2019ve released a podcast all about vertical video to share how you can implement this approach.\u201d \u201d - Dan Knowlton, Co-Founder & CMO, Knowlton. One example of this trend in action: \u201cThe sweet smell of soup\u201d campaign by Campbell\u2019s. While the internet isn\u2019t built for multisensory experiences yet, we\u2019re already seeing brands develop online success from real-world sensory campaigns. In January 2021, Campbell\u2019s teamed up with CAMP to create two scented candles; tomato soup & grilled cheese, and chicken noodle soup. These limited edition candles not only played with the senses but also people\u2019s nostalgia, as they captured the scents of winter. The campaign was a quick success, selling out online within a day of release, while also delivering significant online mentions. This Instagram post received over 2,200 engagements, while news and blogs picked up the story, with an additional 7,600 engagements for the campaign. Delivering content designed exclusively for the consumer, even while somewhat quirky, drives results.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.talkwalker.com\/social-media-trends"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5620"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5620"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5620"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}