{"id":5596,"date":"2023-03-24T21:43:34","date_gmt":"2023-03-24T19:43:34","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/the-press-does-bundling\/"},"modified":"2023-03-24T21:43:34","modified_gmt":"2023-03-24T19:43:34","slug":"the-press-does-bundling","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/the-press-does-bundling\/","title":{"rendered":"The Press Does Bundling"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with subscriptions and display advertising being the top priorities, followed by other revenue sources such as games, books, and podcasts.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5698,5815,5654,5650,5773,5739,5649,5761,5676],"trend-themes":[],"trend-categories":[5731,5682,5775],"class_list":["post-5596","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-banking","trend-keywords-betting","trend-keywords-digital-media","trend-keywords-entertainment","trend-keywords-news","trend-keywords-packaging","trend-keywords-podcasts","trend-keywords-services","trend-keywords-streaming-platforms","trend-categories-brands-advertising-trends","trend-categories-digital-platforms","trend-categories-trends-in-media-information"],"acf":{"report":"Reuters - Journalism, Media, and Technology Trends & Predictions 2023.","long_trend_summary":"An alternative approach has been to try to lock subscribers in through bundling additional features or complementary brands. The New York Times now offers a package that combines core news with its cooking app, games, and Wirecutter review service. Another option combines news from the Times with in-depth sports coverage from recent acquisition The Athletic. These packages, which have been fuelled by smart acquisition, are already at the heart of much of the subscription growth at the Times. CEO Meredith Kopit Levien says \u2018bundled subscribers\u2019 pay more over time and are less likely to cancel. Other publishers this year will be looking to copy this playbook through (a) developing premium product extensions like games, cooking, books, podcasts, and newsletters, (b) buying other successful subscription publishers that already own a niche, and (c) turning existing brands into a more complementary portfolio. Diversified revenue remains a priority for publishers. While subscription (80%) remains the top priority in our sample, followed by display advertising (75%), most commercial publishers continue to say that multiple different revenue streams will be important to them this year. The Guardian, for example, combines subscriptions on its app with a donation model, digital advertising, revenue from platforms and foundations, and events too. The Financial Times, which is best known as a subscription publisher, also employs display and native advertising, runs a consultancy which advises other media companies, and has expanded its events business over the last few years, including the annual FT Weekend Festival. Beyond paid content, the fastest growing income stream in recent years has come from funding from tech platforms. A third (33%) of our respondents say these payments for content licensing or innovation are now an important revenue stream \u2013 up 4pp on last year. This reflects behind- closed-doors deals that have been done by Facebook and Google in various territories, mostly as a result of government pressure, that have been criticized for favoring large legacy players. Google now pays more than 300 publishers for content across the European Union as well as in other parts of the world like Australia and Canada and Facebook has been paying up to $20 million to some large publishers for content it includes in its news section. On top of this, platforms now pay large sums to fact-checking organizations and news agencies around the world, as well for innovation schemes and research. The upshot is that the news industry continues to be unevenly and opaquely intertwined with big platforms in terms of both reach and revenue. Even as critical coverage of the tech industry continues, the public may wonder about the lack of transparency and the possible conflicts of interest. What could happen this year? Rows between platforms and publishers hot-up Multi-year deals struck with publishers are starting to expire and Facebook\u2019s parent company, Meta, has reportedly said it will not be renewing current arrangements in the United States, leaving some publishers with a revenue shortfall of tens of millions of dollars. The tech giant is looking to make cuts in the face of weakening advertising and has a range of other priorities including investing in the metaverse. In the face of government pressure, it has threatened to pull out from news altogether, which would up the temperature in what has often been a fraught relationship with leading publishers. Meanwhile, Amazon, Apple, Microsoft, and TikTok are all rapidly growing their advertising businesses, competing directly with news media, and it is not at all clear that relations between publishers and these platforms will be any simpler than between publishers and the \u2018duopoly\u2019.9 Publisher alliances aim to turn the tide News organizations have long complained about big platforms taking much of the revenue but now the imminent demise of support for third-party cookies is threatening to make the situation even worse. Privacy-related changes threaten to reduce ad revenue further in the short term but are prompting publishers to start initiatives to collect their own (first-party) data that could be the basis for a more sustainable future. The Swiss OneLog system10 is now used by leading commercial publishers in the country including Ringier and TX media brands, as well as the public service broadcaster SRG SSR. This already accounts for around a quarter of the Swiss population with more growth to come. Participating publishers say that \u2018together we are stronger\u2019 and that partnership can help them compete with platforms for attention and advertising. Portuguese publishers have been operating the Nonio common login for a few years and a similar approach is under way in the Czech Republic (Czech Ad ID). Unified logins or common identifiers can also allow participating publishers to share information about the browsing history of users \u2013 in an anonymous and privacy-compliant way \u2013 which helps them serve better-targeted advertisements and content, though that is not currently the plan for OneLog. Premium ads and cleaner websites Expect more publishers to follow the lead of Bloomberg News in abandoning all programmatic advertising (from January 2023) and focusing on direct sales. This \u2018audience first\u2019 approach is recognition that excessive ad density and poor user experience has contributed to the problems of the news industry by confusing users and undermining trust.11 Another indication of the shift to premium came with the historic GE takeover of the New York Times, a multichannel and multimedia campaign with a price tag to match. International growth on the cards With home markets drying up, more companies are looking to expand abroad. Britain\u2019s biggest news publisher, Reach, is preparing to launch websites in the United States for the Mirror and Express, recruiting around 100 new local journalists in the process. It\u2019s also launching the Irish Star aimed at Irish Americans. This follows the success of the US Sun, owned by News UK which has more than doubled its traffic in the United States in the last year, and the Daily Mail which runs substantial newsrooms in New York and Los Angeles. This is part of a wider international trend where publishers such as Le Monde have also looked to acquire English readers as part of its mission to double its subscriber base by 2025.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/reutersinstitute.politics.ox.ac.uk\/journalism-media-and-technology-trends-and-predictions-2024"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5596"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5596"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5596"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}