{"id":5594,"date":"2023-03-24T21:43:34","date_gmt":"2023-03-24T19:43:34","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/doing-real-good\/"},"modified":"2023-03-24T21:43:34","modified_gmt":"2023-03-24T19:43:34","slug":"doing-real-good","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/doing-real-good\/","title":{"rendered":"Doing Real Good"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today\u2019s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow\u2019s leading companies will understand that sustainability drives long-term growth and viability. Even before C-19, sustainably marketed brands&#8230; Grew 7.1x faster than conventional products \u2013 and continued to grow during pandemic Only 16% of market share, but 55% of market growth Price premium of 39.5% \u2013 and increasing.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5756,5632,5640,5639,5633,5645,5635,5712,5644,5670],"trend-themes":[],"trend-categories":[5731,5625,5646],"class_list":["post-5594","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-circular-economy","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-eco-friendly","trend-keywords-environmentalism","trend-keywords-greenwashing","trend-keywords-innovation","trend-keywords-recycling","trend-keywords-sustainability","trend-keywords-wellness","trend-categories-brands-advertising-trends","trend-categories-trends-global-challenges","trend-categories-sustainability"],"acf":{"report":"Accenture - A New Dawn for CPG 2023","long_trend_summary":"Do well by doing good. Sustainability is an overarching commitment that will inform every aspect of the Future Ready CPG, and must be embedded in every one of the other characteristics. Today\u2019s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow\u2019s leading companies will understand that sustainability drives long-term growth and viability. Doing Real Good: Even before C-19, sustainably marketed brands... Grew 7.1x faster than conventional products \u2013 and continue to grow during pandemic Only 16% of market share, but 55% of market growth Price premium of 39.5% \u2013 and increasing","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/industry\/consumer-goods-and-services\/document\/Accenture-Future-Ready-POV.pdf#zoom=44"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5594"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5594"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5594"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}