{"id":5566,"date":"2023-03-24T21:43:31","date_gmt":"2023-03-24T19:43:31","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/social-media\/"},"modified":"2023-03-24T21:43:31","modified_gmt":"2023-03-24T19:43:31","slug":"social-media","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn\u2019t take off as they had in the Far East. In short, we\u2019re still far away from promoting a social super app. After looking at the different usage occasions, it\u2019s become clear that the real opportunity for social commerce sits within the crucial step &#8230;. before checkout. Social is the main lever to warm up audiences and inspire them towards action. That\u2019s why, for both platforms and brands, discovery is this year\u2019s real focus.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5769,5654,5657,5725,5742,5621,5659,5679,5617],"trend-themes":[],"trend-categories":[5743,5682,5624],"class_list":["post-5566","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-digital-footprint","trend-keywords-digital-media","trend-keywords-e-commerce","trend-keywords-instagram","trend-keywords-martech","trend-keywords-metaverse","trend-keywords-retail","trend-keywords-social-media","trend-keywords-virtual-influencers","trend-categories-business-e-commerce","trend-categories-digital-platforms","trend-categories-emerging-technology"],"acf":{"report":"OGILVY - Social Media Trends 2023","long_trend_summary":"2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn\u2019t take off as they had in the Far East. In short, we\u2019re still far away from promoting a social super app. After looking at the different usage occasions, it\u2019s become clear that the real opportunity for social commerce sits within the crucial step .... before checkout. Social is the main lever to warm up audiences and inspire them towards action. That\u2019s why, for both platforms and brands, discovery is this year\u2019s real focus.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.ogilvy.com\/ideas\/social-media-trends-2031"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5566"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5566"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5566"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}