{"id":5548,"date":"2023-03-24T21:43:28","date_gmt":"2023-03-24T19:43:28","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/influencer-commerce-icommerce\/"},"modified":"2023-03-24T21:43:28","modified_gmt":"2023-03-24T19:43:28","slug":"influencer-commerce-icommerce","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/influencer-commerce-icommerce\/","title":{"rendered":"Influencer commerce (iCommerce)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs allows for a trackable and measurable way to tie influencer campaigns to conversions, making it an effective way to sell. From TikTok in-platform shopping to Amazon storefronts, social media is becoming a huge player in the commerce space.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5744,5769,5657,5623,5725,5742,5679,5676,5617],"trend-themes":[],"trend-categories":[5731,5743,5682],"class_list":["post-5548","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-creator-economy","trend-keywords-digital-footprint","trend-keywords-e-commerce","trend-keywords-influencers","trend-keywords-instagram","trend-keywords-martech","trend-keywords-social-media","trend-keywords-streaming-platforms","trend-keywords-virtual-influencers","trend-categories-brands-advertising-trends","trend-categories-business-e-commerce","trend-categories-digital-platforms"],"acf":{"report":"OGILVY - Influencer Trends 2023","long_trend_summary":"We Sell Or Else. Influencer Commerce (aka iCommerce) is full-funnel influence beyond brand building. David Ogilvy famously once said, \u201cWe Sell or Else\u201d, which now applies to influencer marketing. We live in a world where impressions are king, but maybe they shouldn\u2019t be. In influencer marketing, most campaigns perform at the top of the funnel. We talk about impressions, engagements, and even consideration, but most brands just want to know, \u201chow does this convert to ROI?\u201d. That\u2019s where influencer commerce (iCommerce) comes in. As platforms evolve and it's easier to shop and scroll, the funnel as we know will change drastically, driven mostly by creators. From performance-based partnerships to affiliates supporting attribution models in the quest for influence ROI, 2023 is set to become the year of iCommerce. For maximum impact, think people-first and full-funnel. From link-tracking to coupon codes the spectrum of iCommerce provides a trackable way to tie influencer campaigns to conversions. That, on top of a cultural shift in how we shop, means brands need to work towards a top-to-bottom influencer marketing approach to stay competitive in the market. LEAN INTO AUDIENCE-FIRST CREATIVE. Don\u2019t assume consumers buy products from any content. Lean into audience insights and behaviors for smart strategic and authentic creatives. FIND YOUR WAY IN. From TikTok in-platform shopping opportunities to Amazon storefronts, ShopStyle, and affiliate programs, focus your delivery on individual objective-informed tactics to achieve specific goals. NEGOTIATE ALWAYS. Creator payments shouldn\u2019t be one size fits all. Affiliate models allow for performance-based payments or pay based on CPM, for example, and as this space continues to evolve, more payment structures will emerge. TRACK EVERYTHING. We know that commerce can mean many things, from purchase intent to sales. You should align measurement frameworks upfront according to your goals, track sales where possible, and utilise everything platform. TEST, LEARN, EVOLVE. TikTok didn't perform for in-platform sales? Revisit your target audience's shopping behavior and re-strategize, and remember that budgets can change even during a campaign. Social platforms are gearing up for this cultural shift in how we buy, too. On average, people spend 2.5 hours a day on social media, and sales via social media platforms are predicted to reach almost $1.3 billion. This year, 80% of consumers made a purchase based on an influencer recommendation. Why? iCommerce meets audiences where they are and how they want to purchase, making it one of the most effective ways to sell. TikTok\u2019s commerce-focused trending hashtag, #TikTokMadeMeBuyIt, has 29.3 billion views. Commerce is a huge priority for the platform, and it\u2019s also selling out products\u2014all while creating an emotional connection through unique storytelling and a personalized shopping experience. CeraVe, one of the most viral products because of TikTokers, cleared out shelves. And the space continues to innovate. Emerging ways to buy, like live selling, are gaining popularity in markets globally. This year, live commerce purchases rose by 76% with conversion rates that are 10x higher than other ways to buy. And then there\u2019s the ads. Creating linkable branded content with paid promotion tools and shoppable buttons contribute to more product purchases than ever in the platform, especially with shoppable product catalogues. For other social networks, you can shop without leaving the platform. For Instagram, it\u2019s in-platform check-out. For Pinterest, it\u2019s \u201cShopping Spotlights\u201d. And the transaction is seamless. Interest in a product or service from someone you follow or discover on the explore page turns into purchase\u2014 all with a few taps and without leaving the platform. You\u2019ll often find influencers using Linktree to create a landing page containing links of their choice, including for ecommerce sites. This influencer- based user journey adds extra authenticity to the experience, and paves the way for affiliate marketing through influencers where the creator earns via a commission model\u2014it's already earning Amazon influencers $1500 a month! That's because people, and specifically influencers, are great at selling products. In 2021, Alibaba worked with one of China\u2019s most famous influencers and sold US $2 billion of products in one livestream. It\u2019s interactive, entertaining and \u2014 most importantly for this section \u2014 an innovative purchase method. TikTok\u2019s commerce-focused trending hashtag, #TikTokMadeMeBuyIT, has 29.3 billion views.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.ogilvy.com\/ideas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5548"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5548"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5548"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}