{"id":5538,"date":"2023-03-24T21:43:26","date_gmt":"2023-03-24T19:43:26","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/influencer-management\/"},"modified":"2023-03-24T21:43:26","modified_gmt":"2023-03-24T19:43:26","slug":"influencer-management","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/influencer-management\/","title":{"rendered":"Influencer Management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers&#8217; distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive access to influencer communities. Social media platforms are releasing new tools for influencers to grow their communities, such as exclusive content, media kits, and improved reporting interfaces. Brands must adapt their influencer marketing campaigns creatively, leveraging the growth of the industry and establishing early relationships with a wide range of influencers<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5654,5657,5620,5641,5623,5725,5742,5679,5617],"trend-themes":[],"trend-categories":[5731,5624,5646],"class_list":["post-5538","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-digital-media","trend-keywords-e-commerce","trend-keywords-emerging-tech","trend-keywords-health-trends","trend-keywords-influencers","trend-keywords-instagram","trend-keywords-martech","trend-keywords-social-media","trend-keywords-virtual-influencers","trend-categories-brands-advertising-trends","trend-categories-emerging-technology","trend-categories-sustainability"],"acf":{"report":"Meltwater - 2023 Marketing Trends Guide","long_trend_summary":"Influencer Management. Influencer marketing has been a trend for the past several years, and it was estimated that 72.5% of marketers planned to increase their budget for influencer marketing in 2022. Marketers can expect to continue investing in working with influencers in 2023. Still, with social media constantly changing, the way marketers think about this unique tactic\u2019s scope, priorities, and possibilities will shift dramatically. For instance, marketers will need to consider if consumers still trust the influencers they are considering partnering with. One stat from Shopify.com indicates that 48% of consumers are actually starting to distrust influencers due to a sort of fatigue with the amount of branded content they see on social media. So even if you as a brand have done your homework to find influencers that reach your target audience, an influencer who posts more branded content than organic content could be losing influence over their audience. More marketers will begin expanding their influencer due diligence to include vetting the number of other partnerships an influencer is engaged in and how frequently they post sponsored content. This means we could see a big move towards nano influencers who don\u2019t yet have numerous brands they\u2019re working with, or we could see a resurgence of tapping into niche communities for the ambassadorship. But you will not be the only one doing the vetting in 2023. As you vet potential influencers, they\u2019ll also vet you, checking to ensure your brand values match those of their community. They may also be looking at who else you have tapped for influencer marketing partnerships in the past. We have seen many more co-produced influencer spots from influencers and brands lately, so they may want to understand whom they may be asked to work with in the future. In 2022, several platforms introduced updated or new versions of collaborative posts, making it easier to promote ongoing partnerships and highlight fellow creators that made a piece of content come together. Now instead of having to list the @\u2019s that contributed buried in your description, you can tag alongside each other \u2014 a great shoutout opportunity for photographers, musicians, makeup artists, writers, and other talents. Social media platforms continue to prioritize features that enable content creators to utilize their platforms better. We can expect them to release more tools for influencers to have at their disposal to grow their communities. For example, Instagram released an update allowing followers to subscribe to their favorite creators, gaining access to exclusive content \u2014 similar to the Patreon model. This kind of perk helps the influencer earn more, enabling them to invest in improving their content, meaning they\u2019ll be in a better position to gain new partnerships. It also facilitates new ways to build community, such as group chats. Another shift we\u2019re seeing in influencer marketing is the improvement of promotion tools offered on their behalf from the platforms themselves. YouTube and Instagram introduced a Media Kit feature to help influencers better represent their achievements and metrics to brands. Social media reporting also continues to see improvements, with multiple platforms updating their interfaces for usability and scannability. So, what does this all mean for the brand-creator relationship? Brands hoping to either start or continue with influencer marketing in 2023 will need to recognize the cottage industry aspect \u2014 influencer marketing is mainstream now, and so creators are becoming more savvy business people. Brands must think creatively about their campaigns and goals to maximize their influencer partnerships\u2019 output. The good news is that with such a growing industry, there are more and more influencers to choose from, and even those with much lower followings now have the tools to grow quicker. Brands could start capitalizing on this, getting in on the \u201cground floor,\u201d so to speak, and establishing a relationship early. Influencer marketing is here to stay, and we think it will hit a unique stride in 2023 if brands are willing to adapt and see the opportunities of working with a wide range of influencers.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.meltwater.com\/en\/resources\/marketing-trends"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5538"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5538"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5538"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}