{"id":5491,"date":"2023-03-24T21:43:21","date_gmt":"2023-03-24T19:43:21","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/its-totally-in-to-be-ethical\/"},"modified":"2023-03-24T21:43:21","modified_gmt":"2023-03-24T19:43:21","slug":"its-totally-in-to-be-ethical","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/its-totally-in-to-be-ethical\/","title":{"rendered":"It&#8217;s totally in to be Ethical"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>It\u2019s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don\u2019t value ethics Implementing ethical principles leads to improved relationships with customers, employees, and partners and increased customer loyalty. Meanwhile, Capgemini reported that 77% of consumer products and retail organizations found that sustainability leads to increases in customer loyalty.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5632,5640,5657,5639,5777,5792,5791,5749,5659,5644],"trend-themes":[],"trend-categories":[5731,5638,5646],"class_list":["post-5491","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-e-commerce","trend-keywords-eco-friendly","trend-keywords-employee-retention","trend-keywords-ethics","trend-keywords-moral-beliefs","trend-keywords-niche-brands","trend-keywords-retail","trend-keywords-sustainability","trend-categories-brands-advertising-trends","trend-categories-consumer-attitudes","trend-categories-sustainability"],"acf":{"report":"BRAND WATCH - 2023 Digital Marketing Trends","long_trend_summary":"It\u2019s totally in to be Ethical. Ethical brands are statistically more profitable. It\u2019s time to get involved. According to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don\u2019t value ethics. Plus, companies on Ethisphere\u2019s list of World\u2019s Most Ethical Companies consistently outperform correlative companies, by around 7%. From sustainability to inclusivity, building your business on ethical foundations is key to improving a brand\u2019s relationships with customers, employees, and business partners. And this doesn\u2019t stop at profits. Employees tend to remain loyal to, and perform more effectively for a company with a high standard of ethics. Brands that implement these principles across their digital strategy will likely reap the rewards in 2023. Meanwhile, Capgemini reported that 77% of consumer products and retail organizations found that sustainability leads to increases in customer loyalty.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.brandwatch.com\/reports\/2023-digital-marketing-trends\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5491"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5491"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5491"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}