{"id":5446,"date":"2023-03-24T21:43:15","date_gmt":"2023-03-24T19:43:15","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/unapologetically-me\/"},"modified":"2023-03-24T21:43:15","modified_gmt":"2023-03-24T19:43:15","slug":"unapologetically-me","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/unapologetically-me\/","title":{"rendered":"Unapologetically Me"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5684,5789,5632,5640,5643,5623,5725,5679,5652,5617],"trend-themes":[],"trend-categories":[5731,5682,5626],"class_list":["post-5446","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-authenticity","trend-keywords-bereal","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-fashion","trend-keywords-influencers","trend-keywords-instagram","trend-keywords-social-media","trend-keywords-tiktok","trend-keywords-virtual-influencers","trend-categories-brands-advertising-trends","trend-categories-digital-platforms","trend-categories-trends-fashion-beauty"],"acf":{"report":"FORESIGHT FACTORY - Global Trending","long_trend_summary":"Embracing individual style and choices in defiance of perfection and sameness. Consumers are expressing their true selves. This is enabled by a growing number of popular platforms. The culture of TikTok favours filter-free posts that foreground flaws and all, and the growing platform BeReal actually demands it, not allowing any edits to photos but only real- time capture and posting. The appeal of these platforms points to a larger consumer attitude: appearances don\u2019t matter like they used to. More global consumers disagree with the statement \u201cI feel pressure to look good all the time\u201d than agree: 38% vs. 31% (source: Foresight Factory, 2022). If constantly maximizing glamor is not a priority for consumers, sectors that sell with sleek presentation \u2013 from beauty and fashion to media and homewares \u2013 are challenged to adapt. Being authentic takes different forms \u2013 and courage. One way this trend manifests aesthetically is through bad taste, going over the top (OTT) and living out the anti-minimalist motto that \u201cmore is more\u201d. But while colorful personalities are on the leading edge of this trend, most people aren\u2019t so loud and proud. Being even a little offbeat is true to this trend (and oneself) too. Brands can help consumers, especially younger ones, to overcome their inhibitions: 51% of British Gen Z agree that \u201cto \u2018fit in\u2019 in social situations I often feel I can\u2019t be my authentic self\u201d. At the same time, 69% of Gen Z globally feel the need to be \u201cjust that bit different from others in the way I express myself\u201d. 38% of global consumers say that they don\u2019t feel pressure to look good all the time, vs. 31% who do. There are 21.6 million monthly active BeReal users in July 2022, vs. 921,000 a year before. 69% of Gen Z who feel the need to be just a bit different from others in the way they express themselves.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.foresightfactory.co\/trends-report\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5446"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5446"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5446"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}