{"id":5438,"date":"2023-03-24T21:43:12","date_gmt":"2023-03-24T19:43:12","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/social-selling\/"},"modified":"2023-03-24T21:43:12","modified_gmt":"2023-03-24T19:43:12","slug":"social-selling","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/social-selling\/","title":{"rendered":"Social Selling"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new consumers and generate value beyond just sales.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5632,5769,5654,5657,5641,5623,5742,5679,5617],"trend-themes":[],"trend-categories":[5731,5743,5624],"class_list":["post-5438","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-consumer-attitudes","trend-keywords-digital-footprint","trend-keywords-digital-media","trend-keywords-e-commerce","trend-keywords-health-trends","trend-keywords-influencers","trend-keywords-martech","trend-keywords-social-media","trend-keywords-virtual-influencers","trend-categories-brands-advertising-trends","trend-categories-business-e-commerce","trend-categories-emerging-technology"],"acf":{"report":"VERICAST - Predictions & Trends 2036","long_trend_summary":"Influencer marketing and social selling will dominate. If you\u2019re looking for a break from the recent deluge of social selling and influencer marketing, get ready to be disappointed. Influencer marketing has dominated 2022 \u2014 75% of marketers have used it and project to spend about $4.1 billion in the process \u2014 and 2023 promises more of the same. \u201cThe creator economy enables full-funnel marketing via influencer social posts and online comments and reviews,\u201d says Englert. \u201cThis channel will continue to dominate and evolve, forcing marketing strategies to change.\u201d Expect livestream shopping to become an even more integral part of that equation in the coming year as it delivers an entertaining, fun and interactive experience for consumers. \u201cYounger generations find authenticity and trust in their peers and influencers,\u201d says Tina Seitzinger, Senior Director of Influencer Marketing & Paid Social, \u201cso we will see more brands partner with influencers through livestreaming to bring products to life, create conversations, answer questions and ultimately drive purchases.\u201d 75% OF MARKETERS HAVE USED INFLUENCER MARKETING. As for the brands themselves? Those Forrester Consulting study respondents indicated they expect 2023 advertising strategies to be marked by more social media and digital advertising as well as improved website and digital presence. This approach can help brands find value beyond just sales. It opens them up and attracts new consumers who are ready to give their attention and time.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.vericast.com\/the-2023-trendwatch-report\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5438"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5438"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5438"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}