{"id":5428,"date":"2023-03-24T21:43:12","date_gmt":"2023-03-24T19:43:12","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/decreasing-loyalty\/"},"modified":"2023-03-24T21:43:12","modified_gmt":"2023-03-24T19:43:12","slug":"decreasing-loyalty","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/decreasing-loyalty\/","title":{"rendered":"Decreasing Loyalty"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5750,5632,5640,5734,5747,5777,5749,5659,5787],"trend-themes":[],"trend-categories":[5731,5638,5646],"class_list":["post-5428","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-brand-promise","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-consumer-protection","trend-keywords-customer-service","trend-keywords-employee-retention","trend-keywords-niche-brands","trend-keywords-retail","trend-keywords-value-for-money","trend-categories-brands-advertising-trends","trend-categories-consumer-attitudes","trend-categories-sustainability"],"acf":{"report":"VERICAST - Predictions & Trends 2026","long_trend_summary":"Our September survey laid it out pretty clearly: 53% of respondents agreed with the phrase \u201cI have become less loyal to specific brands.\u201d And that\u2019s a sentiment that we expect to continue into 2023. Brands and retailers will \u2014 and should \u2014 continue their efforts to foster loyalty but reality will intervene here. The fact is consumers will be more focused on two questions \u2014 \u201cWho can give me the best deal?\u201d and \u201cWhat have you done for me lately?\u201d \u2014 that will inevitably bump loyalty from the top of their list of priorities. How should brands respond? The Forrester Consulting study also revealed an increased emphasis by marketers on the kinds of loyalty programs and rewards that drive engagement and elicit loyalty. \u201cHonestly, loyalty has always been a long-term marketing strategy. It takes shoppers time to become loyal,\u201d says Julie Companey, Director of Client Strategy, Grocery. \u201cBrands have to work to win the shopper, and then work to preserve that loyalty with their services, promotions, reward structures. In a time frame when shoppers are becoming less loyal due to inflation, retailers will need to lean on these proven approaches, but also focus on converting shoppers who are trying them out. It\u2019s a share-of-wallet game right now.\u201d IT TAKES SHOPPERS TIME TO BECOME LOYAL. Brands have to work to win the shopper, and then work to preserve that loyalty with their services, promotions, reward structures.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.vericast.com\/the-2023-trendwatch-report\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5428"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5428"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5428"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}