{"id":5426,"date":"2023-03-24T21:43:12","date_gmt":"2023-03-24T19:43:12","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/necessities-home-spending\/"},"modified":"2023-03-24T21:43:12","modified_gmt":"2023-03-24T19:43:12","slug":"necessities-home-spending","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2024\/trends\/necessities-home-spending\/","title":{"rendered":"Necessities &#038; Home Spending"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are ready to make a purchase.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5693,5632,5640,5734,5657,5641,5766,5749,5697],"trend-themes":[],"trend-categories":[5731,5638,5656],"class_list":["post-5426","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-budgeting","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-consumer-protection","trend-keywords-e-commerce","trend-keywords-health-trends","trend-keywords-healthcare","trend-keywords-niche-brands","trend-keywords-shopping-habits","trend-categories-brands-advertising-trends","trend-categories-consumer-attitudes","trend-categories-health-wellness"],"acf":{"report":"VERICAST - Predictions & Trends 2024","long_trend_summary":"Discretionary spending will somehow endure. We expect that, while consumers will be sucking in their metaphorical guts after some financial belt-tightening, they\u2019ll still spend on more than just the bare necessities. Tough economic times will require people to redefine a true \u201cneed\u201d versus something they can nudge into the \u201cwant\u201d or \u201cnice to have\u201d column. It will be a balancing act as they seek value and prioritize needs. But, as needs take precedence over wants and discretionary spending shrinks, consumers will still seek to purchase things for their home and their family. The challenge for marketers will be to stay tuned in to behaviors and pain points across different segments of the population. \u201cThe key for brands,\u201d says Sara Thomsen, Senior Manager, Retail Client Strategy, \u201cis to be top of mind when people are ready to part with their hard-earned money and make a purchase.\u201d In the healthcare space, inflation and looming recession will lead people to reevaluate some procedures or put off elective surgery. \u201cParents are likely to prioritize spending on their children\u2019s healthcare needs versus themselves,\u201d says Susan Maurer, Client Strategy Director for Healthcare. From a brand perspective, people only have so much time, so the brand will need to be highly relevant and provide a sense of convenience.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.vericast.com\/the-2023-trendwatch-report\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt\/5426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/media?parent=5426"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-keywords?post=5426"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-themes?post=5426"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2024\/wp-json\/wp\/v2\/trend-categories?post=5426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}